Artificial intelligence is more present in the life of the consumer than is thought. It’s not just about chat either bots, in reality it is about constant optimization in things as everyday as a hearing aid to the production of automobiles. Artificial intelligence (AI) has been inserted into the life of the consumer with the aim of making daily work, commuting to the office or recommending products at the Amazon checkout more efficient. This implies that the vast majority of jobs have been affected in one way or another by this technology. A trafficker of advertising establishes budgets, audience profile…
Author: Aurora Writes
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Since Mark Zuckerberg, CEO of Meta, spoke about the metaverse, with his speech he revealed a wide range of opportunities and great potential, but has it really been like that? The tendency to join the virtual scene is, more and more, one of the main bets of brands in general, and it is more particularly at a time when a much more stable space is beginning to be conceived to position their strategies for the sake of catch that consumer who, inevitably, came up with a new “chip” integrated. That said, it is worth remembering a study of Bloomberg Intelligence,…
Keeping informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; For this reason, Merca2.0 allows you to obtain the best information to always be one step ahead. SPAIN A new edition of the Santander W50 Scholarships opens. Banco Santander opens a new edition of those of the Santander Women Scholarships | W50 Leadership 2023 – LSE, High performance training program aimed at 50 women who hold senior…
It is estimated that within the national territory there are just over 7,736 gyms or fitness centers. The growing technological development has forced the fitness industry and gyms to innovate rapidly. Thanks to the reopening of physical spaces, the number of people doing gym activities increased last year by up to 21.8 percent. At present, aspects such as mental and physical health have become one of the main concerns of society, this as a consequence of the strategies generated by social resentment, for this reason it is possible to establish a growth in terms of people who adopt better daily…
33% of entrepreneurs in Mexico are between 25 and 34 years old, 66% are men and 34% are women. 89% started with their own money or that of their family, and only 3% received any formal investment. 3 out of 10 entrepreneurs started their business out of necessity and 52% of businesses are operated from home. “The Myth of the Entrepreneur” It is a book that addresses the issue of entrepreneurship; It has been widely acclaimed by many entrepreneurs as a key guide for those who want to start and maintain a successful business. Author Michael E. Gerber explores the…
The number one reason seems simple: lack of alignment with the CEO. The mismatch between the authority of a CMO and the expectations of the CEO makes it difficult for anyone to succeed in this role. According to the latest research from executive search firm Spencer Stuart, the median tenure for a CMO in their role is an average of 40 months and remains the lowest level between the call C Suite. But this doesn’t necessarily translate into something negative, according to Richard Sanderson, one of the top executives at the headhunting firm. “A short tenure is not the same…
Education First revealed the level of English in Mexico and other Latin American countries. Duolingo measured commitment to English education by generation. “Voice of the Learner 2019” estimated which are the key skills in the labor market. Mexico is at worrying levels of English proficiency, as a study by Education First, however, other investigations such as one conducted by Duolingowarns of the interest that there is in learning English among the generation Baby Boomers and the Zeta. If we look at studies like “Voice of the Learner 2019”, a skill that is widely in demand among professionals is communication, at…
In 2022, it is recorded that more than one billion people in the world suffer from some type of psychological disorder. It is predicted that by 2030 mental health will be the leading cause of disability in the world. In 2020, depression and anxiety already cost the world economy close to a trillion dollars. Mental health is an issue that has become very important in recent years throughout the world. Under that premise, a Facebook worker will denounce Meta for harming his mental health with the work he did in the technology company. Currently, mental health is a social problem…
the bet of Manzana with the new iphone will have to compete with large market participants such as the Samsung Galaxy 23. Rakuten Insight has carried out studies to find out what motivates consumers to buy technology. He iphone It is a key product in the technology market. The idea of seeing a iPhone Ultra part of a tweet posted by a technology specialist and reminds us of how important technology has become today. For example, so important is the role of technology that in studies like one conducted by Rakuten Insightthe platform found that the top reason 52 percent…