Taboola is responsible for driving growth and engagement of the audiences of various information platforms, managing to enhance and monetize the reach of its editorial content in Mexico. The company is driven by Artificial Intelligence and is used by digital supports. According to the latest recorded data from Statista, as of mid-June 2019, investment in machine learning amounted to more than $45 billion between related applications and platforms. Taboola stands out for being a world leader in promoting recommendations for the web and recently announced today the renewal of strategic agreements with leading media outlets in Mexico, after five years…
Author: Aurora Writes
Read More
Did you know that 8 out of 10 SMEs close during their first year due to a lack of financial protection against critical situations? hire a business insurance It is a way to mitigate risks and become an ally to protect your assets and face unexpected events such as theft, damage or responsibility before third parties. Investing in insurance is essential to minimize the impact that any unforeseen event may cause, therefore, Equinox is here to accompany your company at all times. Your policy will become synonymous with protection and peace of mind, since, in the event of a claim,…
Frank Mutscher, General Director FOREO LATAM & Caribbean also shared the two pillars that have positioned the brand. LUNA® was the first facial brush that did not accumulate bacteria. In 2023 the cosmetics industry will generate 800 billion dollars: CB Insights. Merca2.0 spoke exclusively with Frank Mutscher, General Director FOREO LATAM & Caribbean to learn about the different guidelines for a brand to develop a competitive product in the market, especially in the skincare. This wide offer, together with the breaking of certain stereotypes and the increasing weight of certain influencersespecially among the younger generations, has fueled the growth of…
74 percent of parks and attractions expect increased visitor numbers this summer. 65 percent of the brands reported investment for this time of year. 52 percent of amusement parks expect attendees to spend more than summer 2022. The parks and attractions in Mexico are ready to receive thousands of visitors this summerlike Six Flags, was announced by the Global Association of Parks and Attractions (IAAPA), which groups in Mexico about 100 amusement parks and attractions such as aquariums and zoos, among others. Although apparently not all parks are ready for this summer, well For the second time in less than…
According to INEGI, street trade increased its contribution from 40.6 to 42.2 percent. Informal trade has become a structural problem not only in Mexico, where it represents close to 20 percent of the national GDP according to Statista. A study of the National Survey of Occupation and Employment, assured that 54.8 percent of Mexicans work informally. Stomach illnesses tend to be caused by eat in the streetbecause the reality is that we do not know where it is really bought from the meat or the products they use to cook and sell them, however, there are institutions that regulate street…
In 2023, one thousand 051 million monthly active users are registered. TikTok ads reach 13.1% of the world’s population. It is estimated that it took TikTok 5.1 years to reach 1 billion users. Don’t miss the opportunity to renew your knowledge about the use of TikTok in marketing, by enrolling in the program Marketing School (EDEM). Currently, social networks are the primary tool for brands and marketing professionals to transfer their promotion and sales strategies. Given this, TikTok, the video platform, has become an essential tool in the promotion of a brand or service, and this is due to the…
With the advent of the internet, digital platforms and technological tools, people’s lives have been somewhat simplified. With that, new concepts have emerged such as smart homes and brands like Netzhome that will help you have the best devices for that. A smart home or intelligent house is that house that uses interconnected electronic devices to automate and control different functions of the home. DMO data, estimate that the market value of devices for “smart homes” in Mexico is approximately 647 million dollars. Likewise, the same source explains that this trend could generate up to 209 million dollars during this…
By Gabriela Korovsky Communication in sustainability is essential. If we want to cooperate for a common goal, we must talk about it. In doing so, we contribute to the sustainability and purpose of the brands some strategic issues: we enhance the impact, raise the conversation on issues of collective interest, generate awareness and add transparency. But be careful: this communication must avoid falling into GreenWashing by all means. We speak of GreenWashing when the communication misleadingly, opportunistically or falsely uses an environmental cause to improve the image of a brand or company, and promotes messages empty of action. In the…
The word Barbie has not ceased to be the protagonist in an endless number of brands that seek to join the pink trend. He hashtag of the movie #BarbieTheMovie generated 7.5 million interactions the first day of the trailer’s release. In recent months it has resumed ‘barbiecore’ a fashion trend that consists of emulating the looks of the doll in real life. On the opening day of the Barbie movie glasses and popcorn flew, causing the anger of hundreds of spectators who were looking to have one of the collectibles from the film most anticipated this summer. Dozens of complaints…