Author: Aurora Writes

Marcelo Ebrard is a well-known creator of trends for his mistakes on social networks, such as the time he warned of an earthquake in CDMX with a misspelled word. Making mistakes on social networks is one of the many strategies that criticize users and brands within these platforms. Today there is a very important definition of consumption, which is related to the innovation required by the digital medium today. Marcelo Ebrard had an original idea of ​​communication, only that his occurrence ended up mentioning a non-existent messaging app, because he confused WhatsApp with what’s upa word that in English means…

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Nutritionist compares Electrolit with Suerox and reveals some important differences between both products. TikTok has become the favorite social network for content creators and, of course, for younger audiences. For years, the contents on leading a healthier life have been positioning themselves in the taste of Internet users. In his most recent video posted on TikTok, Nutriologist Cristina -as she calls herself on the Chinese social network- compares Electrolit and Suerox products and reveals some differences between the two. Little by little, the contents of Nutriologist Cristina are winning over users, since, so far, she has just over 20,000 followers…

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Influencer learns that he is the image of Mexican culture and art in one of the exhibits installed in the bathrooms of the new Felipe Ángeles International Airport. The young woman assures that she was not aware that the artistic photos for which she posed would be used in the emblematic work of the federal government, since she did not sign consent. Through a video, Rubí Quiroz asks the digital community for help to assert their rights in the face of the refusal of the people for whom they collaborated with the photograph. After posing in ‘body paint’ for a…

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The result of the vote could not immediately be confirmed with the National Labor Relations Board. The union and employees trying to organize said they sent a notice last month to the CEO of Apple. The company, led by TimCook, He has not indicated anything about this vote, although various media have asked him for a position. The working conditions of many employees in the world have been in debate, especially of large American companies. It was recently revealed that more than 100 workers from a Apple store in a suburb of Baltimore, Maryland, voted to unionize by a margin…

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She finds a beer offer in Soriana, but a serious mistake by the brand ends up disillusioning the consumer. It has always been known that consumers are looking for the best deals and, consequently, pay less. Errors like this, in fact, are reported daily on social networks, showing that Soriana is not the only store that makes them. An offer of beer in Soriana is not, apparently, what the consumer expected to find and now claims the brand through Twitter. At this point, it is no secret that consumers are looking for the best deals, which is why brands have…

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Employer branding is one of the internal advertising strategies for brands. Today workers look for companies that feel committed to them. With benefits or “gifts”, companies can strengthen their bond with their collaborators. With the era of digitalization and social networks, it is common to find different content on these every day, especially where people share their experience with brands if they are consumers or collaborators. This is the case of an Internet user who shared through a video on YouTube everything that Apple Store workers can receive, as a benefit of belonging to the technology firm. Apple is undoubtedly…

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The user who made the first Oxxo store known showed the unique branding strategy that the store has implemented in its facilities. The measure is an interesting reminder of how important it becomes to understand the market, to renew the task of communicating a brand. Nostalgia is a creative resource, to create content based on past events, betting on the sentimental element of the consumer. Some time ago the CM of Oxxo revealed the meaning of logo of the famous chain of convenience stores and only those who have a good memory found meaning in his sentence, since he recognized…

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The measure implemented against Chedraui became an important precedent for the rest of the supermarkets to redirect their sustainable practices and not deliver plastic bags among other containers of this single-use material. The announcement recalls the legislation against the use of single-use plastic bags in commercial establishments. Today there are important studies that reveal how important sustainability is for the consumer. Chedraui committed a sin when she was discovered delivering single-use plastics at her branch on Canal de Tezontle 1512 in the Iztacalco mayor’s office and the mistake of the brand has cost her the closure by authorities of the…

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Designer creates the Santa Fe Klan beer brand and the result surprises Internet users. Santa Fe Klan has more than nine million monthly listeners on Spotify alone. The work of the tiktoker, in any of its designs, has been applauded by a significant number of users. TikTok is the window through which a designer shows off a piece of their work, like rapper Santa Fe Klan’s beer design. As he has done on other occasions, Ernesto Serna Reyes or “Mr Brander”, as he calls himself on the Chinese social network, shows a bit of his work and creativity by developing…

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