Author: Aurora Writes

The Metaverse, a concept that was born in a science fiction book, is already part of reality. The term was coined in 1992 and became popular in October 2021, with the announcement by Mark Zuckerberg, CEO and co-founder of Meta (formerly Facebook), that it is the new bet for the social network. It is a virtual world to which we connect using a series of devices that make us think that we are really inside it, interacting with all its elements. This place is a free chat room with avatars. This means users create a fully customizable character and, through…

To date, the Brand Footprint ranking is considered one of the most important studies in the world, which is also responsible for measuring the consumption behavior of brands globally. In its 2021 edition, five of Unilever’s most iconic brands stand out, such as Knorr, Savilé, Sedal, Zest and Dove, which were placed in the taste of Mexican consumers. Within this quintet, Knorr managed to position itself, for the tenth time, in the Top 10 of the general ranking and, on the other hand, placed fourth in the food category, making it clear that it is one of the essential brands…

We present the list of the spaces that have become the most popular sites to book accommodation or lodging for travelers. By now, it is well known that the pandemic has hit various industries and, even today, for several of them the return to normality is still complicated. One of the most affected by the rise of the global health crisis was the air transport industry, which, according to an IATA study, during 2021, this industry recorded revenue of 231 billion dollars (less than half if we buy the 607 billion dollars in 2020). On the other hand, according to…

It is estimated that currently, just over 40 percent of the world’s population actively plays video games. It is estimated that in the last 12 months, the number of cyberattacks, related to video game platforms, increased by at least 160 percent. Mexico suffered, during the first months of the current year, just over 80 million attempted cyberattacks. The video game industry has grown considerably in recent years, largely due to the forced distancing, an aspect that also caused sectors, such as eCommerce, the consumption of entertainment through streaming platforms and the integration of the internet, as a fundamental piece of…

Today the “maker economy” has become a $20 billion industry. With the growing following and professionalization, influencers and content creators make a difference. Both protagonists of social networks have high possibilities of being able to monetize their ideas and opinions. Creativity and innovation take on an added value today in the face of companies and the growing labor talent, because if something brings the digitalized present it is a boom of opportunities available to everyone, especially in a scenario in which there are between 3.5 and 42 million influencers in the world, if we add social networks like TikTok, Instagram…

Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead. MEXICO Two Mexican startups join forces to conquer Latam. More and more companies are resorting to strategic alliances to share resources and experience to later offer more services to their clients, and at the same time, be better prepared to face…

It is difficult to think of a caricature of the Virgin of Guadalupe, it is such a precious symbol in Mexico that any approach could be disrespectful to many. However, Amparo Serrano did it, and also created from it a brand that crossed borders and became an icon in its own right. She was able to turn the myth of the ayate into a pop icon available in notebooks, backpacks, lunch boxes, jewelry, among many other things. Of course it will have its detractors but it is impossible to deny that its graphics are transcendental because it created a new…

What is reskilling? It is professional retraining, to learn new skills, that sets you apart from the competition. We must reorient our work career to have greater opportunities to get a job Therefore, we make a serious mistake assuming that what we learned at university will be enough to face our entire working life. It is necessary to redesign our professional career to adapt to work environments and improve our employability. Retraining prevents people from losing their jobs due to automation and to prepare for new jobs, we must improve our professional qualifications or upskilling. In my opinion, training should…

In the process of forming high-performance teams, training plays a very important role and within the “basic” set that we could place for commercial teams in the agricultural sector, we find sales techniques, negotiation, handling of objections , value sale, among a few more. However, there is another series of skills and abilities that need to be addressed preferably from the initial stages of academic training because they can silently become a competitive disadvantage, since we do not know that we should work on them until they probably constitute a barrier. of progress and if you don’t believe me, see…