- Index hide1 The value of TikTok It has been due in large part to the ability of this social network to influence new generations.2 As TikTok There are social networks that have released publication keys such as WhatsAppwhich recently released a survey tool.
TikTok It has become a brand of great value in the market.
TikTok It has become part of the preferences of digital marketers to make substantial guidelines in the social media market and knowing what is successful helps us to better guidelines.
One distinguishing aspect of these guidelines is the ability to communicate that these platforms have today, as measured by a study of frankwatchingwhere he said that the main benefit of social media marketing for 85 percent of those interviewed was the increase in brand exposure and for 75 percent, the increase in traffic, in addition to the fact that for 66 percent, the main benefit was the generation of leads.
What works on TikTok
Mtricool ran a study where it was given the task of finding insights about the use of TikTok and discovered relevant data, because it is a social network that has had exponential growth, drawing the attention even of Google, which noticed the preference it has increased among Generation Z.
The questions asked by the study range from what content should be published, what is the best video format to publish and what sources of traffic have the most impact, all of this results in very interesting conclusions, especially when we see that the video format The ones with the longest duration reach the most virality and in For You, the section designed for the likes and history of the user, it is the first source of visitor traffic, so having a follow guarantees traffic to the account, in addition to the hashtags they do not have a significant effect on gaining views for videos.
Regarding the longer viral videos, the study concluded that the average time for a video to go viral is 41.8 seconds, while if a video is 32.2 seconds long, that is, 10 seconds less, it becomes between the less viral.
In addition to the length of the video, it is useless for it to be a long material if the retention time is low, so keeping the follower interested becomes essential for the video to reach greater progression in terms of reproductions.
Regarding the time of day when it is best to publish, it is 8:00 p.m., every day, except for weekends, when on Saturdays it is best to publish at 6:00 p.m., while the day of the week with the highest average number of visits has for video is Friday, also Tuesday is a good day to post the videos.
Regarding frequency, the study found that large accounts publish two videos a day and small accounts publish a video every two days.
“In 2022, it is clear that the marketing industry of influencers is maturing The actions taken by social media platforms to reduce fraud are having a real impact and the percentage of accounts affected by fraud is declining.
As a result, most marketers recognize influencer marketing as an important tool for authentically connecting with your audience. This will be even more important as we face a year of economic challenges that encourage shoppers to spend less.” Alexander FrolovCEO and co-founder of HypeAuditor.
The significance of TikTok adds to the innovation that other social networks like WhatsApp They launch the market with tools such as surveys, which have become an outline of how important it is today to have resources that give results in social media marketing.