Fernando Paullada, brand manager of Aston Martin Mexico, highlights in an interview with Expansion that the DBX707 is a bet focused on horsepower. “In this industry we are all going towards electrification. All brands. But horsepower is still the nature of motorsport… Power is the most important thing in a combustion engine: why not get the most power out of it today?”
From Paullada’s perspective, the recent launch allows the British firm carve out a more robust path to the most popular segment of the market, that of SUVs. “We were missing that punch that this truck gives us, that power punch,” he says.
Mexico is he most important market in Latin America for Aston Martin, but but it is still small compared to other developed. Of this model, for example, they hope to sell 30 units. “Obviously we are far from European countries, the United States, China, but even comparing ourselves with good-sized North American cities, such as Denver or Chicago, that’s where we are. We can’t compare ourselves with countries, but with cities,” says Josephi.
The British company has focused efforts on the power of its units. In March of last year it announced that it would launch 333 V12 Vantage units, with 690 horsepower. The Mexican importer plans to sell up to 30 units in a year of DBX707, whose price starts at 330,000 dollars (about 6.6 million pesos).