Index hide2 Since its creation in 1934, the Volkswagen has become one of the most endearing and functional cars.3 Ferdinand Porsche, was the one who gave life to the “vocho” under the slogan of a reliable and economical vehicle for the German public.
The last “vocho” in the world was manufactured in Mexico in 2023.
Since its creation in 1934, the Volkswagen has become one of the most endearing and functional cars.
Ferdinand Porsche, was the one who gave life to the “vocho” under the slogan of a reliable and economical vehicle for the German public.
Within the current concrete there are certain items that have become part of popular culture, either because of their ingenuity, their usefulness, their style or their functionality, aspects that can place them not only as part of history; but also as a collector’s item and a souvenir of an era, such is the case of the emblematic Vocho, a car of generations that has now moved nostalgics, Well, an artist took to the boat to suspend through the air, each of the pieces that make up this vehicle.
Since its invention in 1934, the “vocho”became a success, because it was thanks to the engineer Ferdinand Porsche, who gave life to an economical vehicle, but safe for the German people, being today one of the most important vehicles of all time, It is estimated that just over 21,529, 464 Volskwagen were produced, the last one manufactured in 2003.
In Mexico, the latest edition of the sedan was presented, with a production of three thousand units, for 20 days later to manufacture the last “vocho” of the country and the world, taking into account that it had a presence in just over 20 countries, taking into account that the first Mexican vocho was born in October 1967.
Artist disassembles a “vocho” piece by piece and art moves those nostalgic for cars
For countries like Mexico, the essence of the “vocho” is more than just a vehicle, since it represents a large part of the life of Mexicans, their culture, traditions, energy and vitality, por this is a short video in which you can see how an artist took on the task of disassembling one of these classics piece by piece, to later hang it in the air and create a piece of art, it has gained intense popularity in networks.
In recent years, nostalgia has become one of the main catalysts for sales, which is why brands have sought to integrate the classic and its essence with new technologies, for this reason In recent months, the native of the Chinese “vocho” became a trend, which resembles the classic Volkswagen, but with technology and an electric mobility system.
Even the Chinese vocho produce pic.twitter.com/fDs16u5Bnw
— Beto (o)▪︎/(o) VWLover (@BETINI_CARDONA) July 29, 2022
Currently, appealing to nostalgia can be a great source of inspiration for companies, since it is through feelings and memories that the merchandise intends to impact consumer decision-making.
Why is the fashion trade embracing the phygital concept?
Phygital: key to conquering the consumer
Lina Rodríguez: Phygital experience and the new consumer
Bianca Martínez: “Now our consumers are on social networks”