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Road marketing seeks to place the object, as the center of the message, above the text.
Aerial photography managed to capture the geometric patterns, with which some of the main cities of the world are made.
Without a doubt, art has been positioned as one of the main samples of human expression, which not only offers an alternative vision of how an artist perceives and expresses the world that surrounds him, but also because it offers a vision alternative of everyday moments, which can even lead to advertising samples, such is the case of a series of aerial photographs, which offer a sample of visual marketing, thanks to the fact that it makes visible the impressive geometric patterns that are formed in the main cities of the world.
Among the strategies designed to achieve publicity, andArt plays an important role, since it creates notoriety, informs, educates, transforms attitudes, builds images and determines position within the collective imagination.with which to attract the public, managing to locate new potential customers, because it is thanks to the visual load of its impact, which seeks to represent a reality, which causes the viewer to identify with the subject of the ad and an empathic relationship arises that it really works.
Today visual marketing can be established as marketing that transmits messages through images, such as: photos, graphics, infographics, videos, logos, signatures and more, because this type of strategy promotes the object, more than the text, placing which as the center of the message.
Art exhibition boosts visual marketing in cities around the world
At present, social networks play a major role in the virality of all kinds of advertising strategies, whether they are structured or organic, as shown by a series of aerial photographs, which show the geometric patterns that form the way in which the houses and buildings of some of the big cities form, such as: Mexico City, Barcelona, Paris and Sun City, United States.
Within advertising, photography is an essential part of the collective memory of consumers, since this tool allows creatives to generate all kinds of positioning strategies, which, by themselves, allow to generate a great virality which associates brands with various creative strategiessuch is the case of a photographer who has gained popularity, for showing from his profile on networks, how an advertising poster is made for the footwear firm Dr. Martens.
Within the current digital conversation, consumers have found a great opportunity to be able to express and learn about all kinds of consumer experiences, as well as have the possibility of generating organic links with certain brands or even cities, thanks to the advertising that is You can develop through comments and actions such as art shows; However, this great virality can also be a negative point, since the great pressure exerted by the community can directly affect the decision-making of companies, businesses and even governments.
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