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Ferrari is one of the most valuable brands in the automotive market and has become an example of the trajectory of a brand in the market.
Lego has served for intense activations in the market.
There is a greater ability to understand what is important to the consumer.
A Ferrari went from driving through city streets to being a piece recreated with blocks of Legowho have become radical in turning products into increasingly valuable artistic versions on the market.
The role of creativity allows us to see an interesting element and it is the ability to identify with the consumer through ideas turned into toy blocks.
“Adobe has made a survey in which he asked five thousand 26 people over the age of 18 in six countries about the advantages of investing in this field for companies. The main benefit for the participants is innovation, an answer chosen by 83 percent. Other compelling reasons are the increase in the happiness of the workers and the satisfaction of the clients”, he explained. Statista by exclusively presenting the previous study.
a toy ferrari
A Ferrari Monza SP1 appeared in Legoland, as part of the build and raceone of the attractions that are in said enclosure where creativity is recognized in the hands of simple plastic cubes.
The famous car that stands out for the red legos that imitate its emblematic color has recreated the famous car, everything except the tires and wheels of the vehicle, the rest, including the plates or the side mirrors, are made with Lego pieces.
“Ferrari is a world-renowned brand, setting the standard for luxury and excellence within the automotive world, and we look forward to introducing a new type of interactive attraction in collaboration with Ferrari”, he explained Christian Woller, CEO of legoland about the popular activation of the famous vehicle that became proof of how interesting it has become in the market to understand creativity and the way it connects to the market with a product that manages to be relevant.
With this activation, it is demonstrated how important it is to understand consumption today from common products intervened by creativity, where there are increasingly interesting resources in the way in which the role of the consumer is understood in the market, with activities that work in the identification of a brand before the consumer.
Lego became the last sponsor of a car made from pure parts of this brand, which made the vehicle an example of how to activate in the same way that even artists have resorted to plastic parts to activate as valuable works of art. art and as an example we have the watercolor of Monet than the artist Ai Weiwei recreated using 650 thousand pieces.
In his peculiar artistic activation, the Chinese creator had the idea of reinterpreting the iconic painting by the French artist, in an activation that through 22 different colors in the 650,000 pieces used, ended up creating a work that can be found in the London’s Design Museum with the name of “Water Lilies #1”.
According to art critics who gave their testimonies to CNNthe work has dark details that become a kind of portal to the difficult childhood of the Chinese artist in the region of xinjiang.
“In ‘Nenúfares #1’ I integrate the impressionist painting of Monet, which is reminiscent of Zenism in the East, and concrete experiences of my father and me in a digitized and pixelated language. Toy bricks as a material, with their qualities of solidity and potential for deconstruction, reflect the attributes of language in our rapidly developing era, where human consciousness is constantly divided,” the artist explained in a statement.
Both cases of the use of Lego pieces help us to understand the value of creativity around an object.