Despite some efforts by advance technology, DTT has lagged far behind with respect to the quality or the content that we can see in the streaming platforms. In addition, the devices used to consume content are changing, where there are more and more mobile phones and tablets.
The latter is the main reason why the quota loss will continue to be older. Watching videos on YouTube or direct on Twitch is much more comfortable from one of these devices than watch DTT from a mobile, since, to do it officially, you have to download the application of each channel or company.
Access from any device, key to DTT
With the mobile, in addition to being able access content faster and with a superior image quality, we have as an additional advantage the fact that the user can choose the content he wants to see at all times.
Although many prefer to choose the content they want to see, there are also those who prefer to limit themselves to tune to a channel and get to see content without worrying about having to choose it. In fact, a clear sign that this continues to be an important preference of the people is the existence of platforms like Pluto TV, with channels dedicated to a specific type of content (music, movies, series, etc), or even dedicated to a very specific program, as is the case with the Pawnbroker or Top Gear channels.
Thus, Pluto TV mixes the best of both worlds: view content linearly no matter when you are starting, but with the possibility of do it from any device. Platforms like Tivify have managed to break that gap and offer the possibility of watching DTT from any device with Internet, and even being able to see content from the last 7 days. They currently offer more than 80 channels, including several paid channels in case you want to subscribe to the premium mode.
Integrate into AVoD platforms, another big step
For this reason, watching Tivify is similar to watching DTT, but with much more content, more channels, and in an interactive way, since all the functions of LovesTV are integrated into the platform, with the advantage of seeing it anywhere. The future of DTT depends on this, and in the long term the most logical thing is that the entire spectrum that DTT currently occupies becomes used by mobile telephony. To do this, the data rates they would have to be unlimited, or failing that, that all the traffic related to DTT does not count in the computation of the fee, which would probably go against net neutrality.
What is clear is that the fact that DTT channels are available on fast access platforms such as Tivify is key to their viability in the future. It would not be strange if Pluto TV ended up adding DTT channels, but in the meantime, we will still have official alternatives like Tivify, and others not so official like TDTChannels.