Archer Troy is an independent agency that is characterized by always having sustained growth.
That is why they refocused the area into a business strategy department that allows them to integrate the attention they provide to their clients with a larger vision where they act as business partners. The new name better represents the work they have already done for their clients since the Legion’s inception and allows them to focus on a bigger goal.
Headed by the Head of Business Strategy Mariana Torrijos, who with more than 15 years of experience in the field has worked for clients of international stature and from different industries, supervising and directing comprehensive projects in the offline and online industry.
As Account Directors, Archer Troy draws on the talented experience of:
Nayeli Jessel, who with an integral and transmedia approach has collaborated in the Legion to grow the business of her clients in line with their ambitions.
Rosario Castillo, a Director with a constantly evolving digital DNA, who has kept both Archer and her clients at the top of social conversations.
And Elizabeth Bernal, who with the constant growth of the agency accepted the challenge of taking a direction with a hunger as great as her talent and to continue demonstrating that in the Legion achievements never stop being sought.
“A great idea, accompanied by a solid communication strategy, with efficient project leadership and customer service, are the ideal formula to excel and achieve the objectives of our allies and at Archer, we focus on it every day to continue building new achievements together”, commented Mariana Torrijos, Head of Business Strategy.
With this, the independent agency continues to give way to constant growth and solidifying its portfolio of brands and the service they provide to each of them.