A market study shows the great emotional attachment that people have to their devices
We can say that almost since its departure, Apple has had more and more followers. But according to a new study, the apple company’s customers have expressed an emotional attachment much stronger since the pandemic of COVID-19.
This is mainly due to the dependence on technology products that the pandemic and the confinement have generated so that we could be in contact with our loved ones.
Who is behind this study?
The market research agency MBLM has published an interesting new article this week. In said article they study the effects that the pandemic COVID-19 has owned 100 of the world’s most famous brands.
Passion for Apple
Half of the 3,000 consumers surveyed said use more than one Apple device during the pandemic. What’s more, Apple was the only “well-known” brand to finish in the top five on the list of most widely used electronic products.
Apple also ranked first place in the youth respondents aged 18 to 34 years, coming in second among ages between 45 and 64 years.
Curiously, Apple came in first place for those people who earn between $ 35,000 and $ 100,000 annually, ranking second for those surveyed who earn more than $ 150,000 year.
And it is hard to believe, but before the pandemic 33% of users said that they “could not live without Apple or any of its services”, but that number has grown up to 48% in 2021.
According to MBLM, Apple continues to lead the archetypes of fulfillment, improvement and identity.
Overall, MBLM has found that since lockdown consumers have become more engaged with the brands they have used as result of emotional attachment very deep, leading to loyal customers to the brand.
Related topics: Manzana
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