The Oscars were held just a few days ago. Despite leaving us with the unfortunate scene of the blow to Chris Rock by Will Smith, it has also achieved great individual victories for some of its participants. A new report from Variety throws that, after CODA: the sounds of silence won the Oscar for “Best Picture” new Apple TV + subscribers rose by 25%.
Also, it seems that CODA: the sounds of silence increased their views by more than 300%, compared to the week before the victory at the Oscars. However, Apple has never confirmed the number of users that its Apple TV + platform has, so for now it is impossible to estimate the equivalent of 25% into a more tangible number.
With CODA: the sounds of silenceApple TV + managed to snatch the Oscar for Best Picture from Netflix; the biggest prize and the most anticipated by viewers of the ceremony. In addition, it is crowned as the first film to have a predominantly deaf cast; an achievement that is valued even more in these times.
CODA: the sounds of silence it took the prize of all the categories to which it was nominated. Among them, we have the Best film, as we already told you. Its director, Siân Heder, has also won the Oscar for Best Adapted Screenplay. Finally we have the award for Best Supporting Actora statuette that Troy Kotsur has taken home, who also becomes the first deaf man to win an Oscar.
Apple TV+ has a new job
Although the 25% increase in users does not sound bad at all, Apple TV + now has a new mission. And it is that, because the wave has arrived thanks to the Oscar of CODA: the sounds of silenceit is likely that many of them decide not to renew the subscription after seeing the movie. For this reason, those from Cupertino have the job of keeping as many as possible within their platform.
CODA: the sounds of silence is making history. During this year’s PGA Awards, he became the first film with a predominantly deaf cast in receiving the Darry F. Zanuck Award. Said victory was in the category of Outstanding Producer of Theatrical Films, thus recognizing the work of producers Philippe Rousselet, Fabrice Gianfermi and Patrick Wachsberger.
“CODA” has also received an AFI Award, an NAACP Image Award for Best Independent Film and four Hollywood Critics Association Film Awards, including Best Picture, Adapted Screenplay for Heder and Supporting Actor for Troy Kotsur. as well as an HCA Spotlight Award.
Variety
Although initially CODA: the sounds of silence It’s not an Apple-produced movie; the company took over the rights to it for 25 million of dollars. Those from Cupertino made this decision after the success of the film at the 2021 Sundance Film Festival, thus making it one of their main proposals to attract new subscribers to Apple TV +.