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The new Apple mouse is a key piece in the brand ecosystem of this company, which has been based on the innovation of its products.
Apple’s insistence on widely criticized design flaws has been a dismal exercise in how brands communicate.
The value of Apple has climbed more and more in the market, in the same proportion for the wear and tear that its old designs maintain.
Manzana It has been launched on the hardware market with new accessories and the last of its measures is the launch of a new mouse, which repeats an old design sin: the charging port is once again at the bottom.
The action is undoubtedly a unique exercise of great importance, which establishes very important work guidelines, which remind us of the value of a brand when it ends up being transcendent.
Undoubtedly, a very valuable spirit has been patented before this series of guidelines, which remind us how important it is to be able to innovate in the way in which the accessories market is glimpsed, especially those of Apple, which are subjected to the scrutiny of design as with no other brand and it is that the spirit that left Steve Jobs or Jon Ive marked a level of great lessons, in how the technological product is understood and what graphic elements patent the success of one of these elements.
Apple’s new mistake, in re-including its charging point in the Magic Mouse black at the bottom, which makes the device useless, since they have to be turned completely to allow charging through a lightning cable.
New release 2022 of the Apple Magic Mouse is still loading below. Steve Jobs must be turning over in his grave. pic.twitter.com/QsjQPOckcO
— Gab☀️/ Dolores Paluza but, you can call me Lola. (@elnegroterrero) March 10, 2022
Apple and its new brand commitment
The new brand commitment has made Apple a company with serious doubts about the interest it currently places on design. Reselling a concept that has been criticized since 2015 for its lack of functionality seems somewhere between a brand whim and indifference to consumer complaints, who still do not accept this product.
Faced with this, it is necessary to recognize that the value of Apple as a brand derives from design elements that today have worn out, since sales of products that we have been demanding for almost a decade continue to be generated.
The new proposals such as screens, desktop computers or the like have been not very daring proposals and end up becoming highly daring interaction elements, above all because they value the sales work in which consumers continue to participate, by continuing to trust a a brand that has not given birth to new designs capable of rethinking an entire category, as the iPhone did in the smartphone industry.
With a price in Mexico of 2,499 pesos, the black product is defined by the brand as a device with a multitouch surface and “thanks to its rechargeable battery, the Magic Mouse works for a month or more on a single charge. It’s ready to use from day one and links to your Mac automatically. It includes a braided USB-C to Lightning cable that allows you to link and charge through your Mac’s USB-C port.
Apple’s product sales strategy, labeling the price based on color, despite having the same functionalities, is a highly questionable resource for the company, which together with a misuse of design, despite the constant consumer complaints, patents tasks to watch out for.
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