Apple is developing its own search engine to compete with Google: Is it good for you financially?

Manzana is working on developing your own search engine. This is a rumor that has been commented on for years, but it seems that now those of Cupertino they are getting serious about competing against Google. But is it convenient for them financially?

A new report of The Information cited in hypertextual He explains that the company with the bitten apple still has time to have a mature search engine project, while he debates the pros and cons in terms of money.

The report recalls that Apple is seeing its advertising business grow by leaps and bounds, especially in App Store ads. Its profitability has also grown and it is this point that fuels the plan to have its own search engine with ads.

However, the Californian company could be biting the hand that feeds it: currently receives a very large sum of money from Google to keep its browser default in Safari, a figure that is around 10,000 and 15,000 million dollarswhich is equivalent to between 3 and 4% of Apple’s revenue.

Why would Apple give up that money?

In 2018, Apple acquired an artificial intelligence (AI) news startup called Laserlike, founded by a group of Google engineers and their first step into search.

However, its founders have just returned to the Mountain View company. One of them is Srinivasan Venkatachary, who had taken on the role of senior director of Apple’s search team, helping manage at least 200 employees and developing features like Spotlight and Siri Suggestions, as well as voice assistant responses.

Right now, Apple and Google are competitors and search partners at the same time. The hardest thing for the apple company is getting the pieces to fit together, and it has at least four years to do so, according to the report.

For now, Cupertino will focus on expanding the technology developed by Venkachatary’s former team to “boost search on Apple Music and the App Store,” but it’s clear that only a company like Apple could become a competitor in the music industry. the searches.