In an interview with leaders of the Apple Silicon project, details have been revealed of how this part of the company works, and the opportunity to talk about Google and its work to manufacture its chips has not been missed.
Apple is focused on continuing to work with its Apple Silicon project, so far the results have been very favorable. Because of this, Google has followed the same path and he has presented his own chip receiving the advice of a Cupertino executive.
A tip for companies
Some days ago, Google announced the new Pixel 6 and Pixel 6 Pro They feature the new custom processor called Google Tensor.
Given this, it is inevitable to think that the company is interested in entering this sector just like Apple did. However, within Apple they remain confident of the level and quality of their work.
In a recent interview with Senior Vice President of Worldwide Marketing Greg Joswiak, Senior Vice President of Hardware Engineering John Ternus, and Senior Vice President of Hardware Technology Johny Srouji conducted by Wired it was specifically talked about what is apple silicon. Asked for advice to companies starting with silicon, Joswiak suggested buying a device from Apple.
“If you gave friendly advice to Google or some other company on their silicon journey, what would it be? “I ask you.
“Oh I do not know”says Joz. “Buy a Mac”.
This could be considered as a friendly invitation to analyze and discover what apple has achieved and what Google must work on to achieve the same result.
Apple Silicon
Apple just took another leap by launching the new MacBook Pros that have a new version of their processors, the M1 Pro chip and the M1 Max Chip. The first benchmark tests of this M1 Max show that Apple has managed to offer a unique power.
On the launch of the new MacBook Pros, Senior Vice President John Ternus said:
“Traditionally, you have a team in a company designing a chip, and they have their own set of priorities and optimizations. And then the product team and another company have to take that chip and make it work in their design. With these MacBook Pros, we started all over again – the chip was being designed just as the system was being thought about. For example, power delivery is important and challenging with these high-performance parts. By working together [temprano], the team was able to find a solution. And the system team was able to influence the shape, aspect ratio and orientation of the SOC so that it can better nest in the rest of the system components. “
Apple Silicon benefits
That Apple can manufacture its own silicon is one of the investments with the greatest future prospects. Not only is it being a favorable point to enter a new and profitable sector, it also offers greater technological possibilities not being limited by outside engineering.
Johnny Srouji talked about the benefits of making your own silicon and how the company has managed to maintain a balance of internal work for the success and fulfillment of its objectives.
“When you are a commercial vendor, a company that delivers ready-to-use components or silicon to many customers, you have to find out what is the least common denominator: what is it that everyone needs over many years?” He says. “We work as a single team, the silicon, the hardware, the software, the industrial design and other teams, to allow a certain vision. When you translate that into silicon, that gives us a very unique opportunity and freedom because now you are designing something that Not only is it truly unique, it is optimized for a certain product. “
Updates to Apple products applying their own silicon engineering will continue. Likewise, the novelties and expansion of possibilities seem to be uOne of Apple’s main goals.
This is only one of the aspects that have been key so that the company can achieve the title of “most valued” for nine consecutive years.
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