In recent years we have seen how Manzana little by little it has been implementing changes to iOS where we gradually see how our iPhone looks more and more like an Android device.
A common dynamic in today’s market is that cutting-edge hardware is deployed on a competitor’s platform years before we see it in action with the Big Apple smartphone.
Perhaps the clearest example of this is with the iPhone camera module, where for the last 6 years it has basically used the same main sensor.
But also in parallel there has been a curious circumstance where the smartphone’s mobile operating system looks increasingly similar in its interface to Android.
And that apparently is a trend that is not going to be reversed, on the contrary, it will continue to be present in almost all possible aspects, for better and for worse.
An iPhone with more advertising than ever
For example, one of the most inconvenient details of Android in some of its most intrusive layers is bloatware, adware, and the integration of advertising inserts in almost any possible space.
This detail had also been adopted by Apple with iOS, but the ads not really required until now were limited only to the App Store interface when performing a search.
But now, according to renowned insider Mark Gurman of BloombergApple could eventually push ads to more of the apps that come pre-installed on the iPhone and other Apple devices, particularly Maps, Books and Podcasts.
The subject in fact assures that Apple would have already internally tested the integration of ads in Maps searches, displaying paid recommendations when a query is made to locate nearby restaurants, shops or other businesses.
This is basically the same model that has been in place for some time on the App Store, where developers can pay to promote their app on a search page for particular queries, such as “puzzle games” or “photo editor”.
So now interested businesses could pay to appear as a result at the top of results when users enter certain search terms.
Podcasts and Books native apps are the first candidates outside of Maps to integrate this new form of advertising. Although everything still needs to be made official.