On Saturday, a reporter for Platformer News tweeted that Amazon is planning to resume advertising on Twitter for about $100 million a year, pending some security adjustments to the company’s ad platform.
But a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.
Separately, during a conversation on Twitter Spaces, Musk announced that Apple is the largest advertiser on Twitter and has “fully resumed” advertising on the platform, according to a Bloomberg report.
Musk’s first month as Twitter owner has included a downsizing including content moderation employees and profiling incidents posing as large public companies, which has spooked the advertising industry.
Many companies, from General Mills to luxury carmaker Audi, have stopped advertising on Twitter or have done so slowly since the acquisition, and Musk said in November that the company had seen a “massive” drop in revenue. .
Apple and Twitter did not immediately respond to Reuters’ request for comment on the matter.