Apache tricycle, Mexican velocipede that almost disappeared by Nintendo

In the 1980s, about twenty commercials that offered some peculiar reddish tricycles quickly entered the minds of infants between three and five years old, lodging in the depths of their longing for adventure. They were called apache trikes.

No one suspected that those advertisements exposed to the mexican childhood through the channel 5 and the program In Family with Chabelowould have a commercial effect that would last 40 years later, because although now those infants who saw the advertisements for those velocipedes would not fit in one of them, nostalgia makes them buy them for their children.

Hard, hard, hard… Apache!

And it is not for less, one of those eighties commercials it had the following powerful jingle: “Tough, tough, tough, tough, tough, tough… Apache, come celebrate, the new fun, Apache… I want one!” And as if that were not enough, the commercial ended with a elephant actually placing his right leg on the tricycle seat to check that it really was resistant.

It was the company Bicileyca, located in Tlaxcalathe one that began to manufacture those Apache trikes from the television commercials, although according to sources a company that they acquired a few years before, was the one that had the idea of ​​​​manufacturing them in the 60s.

Over 60 Years of the Apache Trike

So, if we do the math, the very Mexican Apache tricycles already have 60 years of uninterrupted existence. Although they had a low demand and by consequence of production in a time; This period was between 1988 and the entire 1990s.

This was due to neither more nor less than the console entry of Nintendoamong others, the same ones that made a good part of the children population Mexican secluded themselves in their homes, leaving recreational activities in parks and streets abandoned.

Survival after the rise of video games

But the Apache trikes survived, which could be because parents became more aware of the benefits of having their children play more outside than in front of their screens.

With this, at the arrival of 2000, the Apache had a new boom, now producing them with more colors, characteristics and stamps attached to them than the favorite tv characters every year.

Currently, 250 employees work throughout the year making the legendary Mexican tricycles at the Bicileyca plant in Tlaxcala, however it is in the month of December when they sell 80% of their annual production. Tell us about your experience with this wonderful trike.