Index hide2 Volkswagen is the brand that has the largest automotive digital community in the country with 100 million followers on all its social networks.3 SEAT obtained recognition in 2020 for selling 200 units of the SEAT León model through e-commerce, in just 2 hours.
Anonymous will be in charge of serving brands mainly in six different areas.
SEAT obtained recognition in 2020 for selling 200 units of the SEAT León model through e-commerce, in just 2 hours.
Volkswagen is one of the brands industry’s most influential automotive, because last year, said company stood out for being among the best-selling cars in Mexico, since Volkswagen sold more than 48,308 units, according to INEGI estimates.
Notably Volkswagen It is the brand that has the largest automotive digital community in Mexico, with a community of 100 million followers on all its social networks; It is also characterized by being a pioneer in the development of content on platforms such as TikTok and YouTube.
As to SEAT, is the brand that has managed to reach a young audience in all its social networks, so its content is focused on generating content of interest to young people. His TikTok account was created in 2022 and has managed to obtain more than 100,000 followers, in addition to exceeding 1.3 million. views, and 610 thousand interactions in its first six months. Likewise, it obtained recognition in 2020 for selling 200 units of the SEAT León model through e-commerce, in just 2 hours.
CUPRA, is practically a new brand that has a long way to go, as it has done a good job managing various formats to interact with its client. Examples of this are the reels of Instagram, since they have allowed him to increase up to 200 percent the number of views on this platform. This has been key for CUPRA Mexico is in the Top 3 of the accounts globally with the largest number of followers.
To get a broader picture of this, among the best-selling cars of 2022, you will find nissan versa with 25 thousand 143 units sold, Chevrolet Aveo with 22 thousand 404 units, Nissan NP300 20 thousand 423 units, Nissan March 19 thousand 418 units, KIA Rio Sedan with 17 thousand 564 units and toyota hilux with 13 thousand 278 units sold.
Anonymous is the new digital strategy agency for Volkswagen, SEAT and CUPRA
Anonymous is an independent advertising agency and it was recently announced that it will be in charge of generating digital strategies for large companies such as Volkswagen, SEAT and CUPRA in Mexico.
This agency will be in charge of serving brands mainly in six areas that include digital creativity, digital strategy, social media, CRM, web management and data management.
This will be managed by a team of professionals that will be headed by Rebeca Duarte, Fernando Ortiz and Sergio Villalobos who will be in charge of generating original and innovative strategies for these three brands that have transcended the national and international advertising world.
“We are very excited to work with pioneering brands in the digital world, admired and recognized by all of us who are dedicated to advertising and, above all, with a unique position in the market.”
“Volkswagen is the brand that has most marked my career as a creative. In the past I was able to create iconic campaigns for them such as: ‘Everyone has a Jetta, at least in their head’ and, in this second stage, our goal with Volkswagen, SEAT and CUPRA is to achieve the creative excellence that is in the DNA of everything we do at the agency.” Raúl Cardos, founder and president of the Anonymous agency, pointed out.
The agency has already created innovative strategies to position the brand, as it recently launched the #VWMetaverso initiative, which consisted of developing a unique and totally digital experience, in which the brand’s virtual advisors received people to accompany them in the way to discover the car or truck of your dreams, this was achieved with the use of virtual reality glasses, which allowed visitors to enter Volkswagen facilities in the metaversewhere they were guided by specialists to assist during the purchase process.
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