In Mexico there are 315 thousand 215 Nano influencers.
the industry of influencers It is currently worth about $13.8 billion.
Today, social networks have become a space where everyone is, so it is normal to find any type of opinion or content on these platforms. Recently, it was revealed that the influencer “machista”, Andrew Tate, had his Facebook and Instagram accounts closed for violating policies related to dangerous organizations and people.
The report made by We Are Social and Hootsuiterevealed that there are currently 4.62 billion network users worldwide, which represents a year-on-year growth of more than ten percent.
That is why it is increasingly normal to find various people who present themselves with the title of “influencer”. Let us remember that a influencer is a person with a certain power (influence) over a group of people, who, as followers, they become readers or viewers of everything you share, be it photos, tweets, or blog or video blog posts, in short, any type of digital content.
Data from a HypeAuditor study details that the evolution of the market value of influencers on Instagram has experienced a growing trend worldwide between 2019 and 2020, and in 2021 it was 5,869 million euros (around 100,000 pesos). Mexicans).
In Mexico there are 315 thousand 215 Nano influencers, 16 thousand 806 Micro influencersthree thousand 002 Medium influencer,920macro influencer and 179 Mega iinfluencers.
Andrew Tate, the influencer “sexist”
As a public figure, it is normal for personalities called influencers to be required by the public to have a good vision regarding the problems that are experienced in the world today. But many times there are also bad influencers who, with their opinion or content, incite their audience to a bad philosophy of life.
This is the case of Andrew Tate, the influencer that has been described as “macho” and that has been involved in some controversies, especially for its content where it promotes negative actions against women.
Given this, it was announced that last Friday, August 19, Facebook and Instagram decided to permanently close the accounts of the United States influencer. According to what was reported by the BBC, this decision was made for violating the policies related to dangerous organizations and people, but without detailing the specific reasons.
His accounts had a wide audience, for example, on Instagram he had more than 4.7 million followers.
Tate, 35, found “fame” when she was a member of the 2016 version of the reality showhow “Big Brother” and since then, He has been a participant in various moments that put him in the eye of the storm.
“Surround yourself with people like you” – Andrew Tate pic.twitter.com/VLKKj4Fbid
— YONKYKONG 🦍🍌 (@yonkykong) August 14, 2022
Once the news broke, the former kickboxing champion told popular Twitch streamer Adin Ross: “I quite understand his position. It’s not a big loss for me. It’s not something I use very often.”
“I am relieved because the real world is a very beautiful place. Less stuff on my phone and it’s just one less thing I have to look at. I’ll get in my supercar and go for a drive,” she added.
He also explained that his strategy is to publish his videos on various accounts, but that they are not associated with the controversial influencer, while his hashtag #andrewtate has more than 13 billion views.
Society:
*Chases anyone who seems slightly macho*Andrew Tate: pic.twitter.com/oq35E1cWYZ
— YONKYKONG 🦍🍌 (@yonkykong) August 15, 2022
HOW GROSS ANDREW TATE AND HIS FOLLOWERS pic.twitter.com/mboqpmXHtl
— 💚 Water Woman ♒️ (@AguaDeHierbas) August 14, 2022
For their part, other social networks such as TikTok are evaluating closing their accounts, where a spokesperson told CBS News that: “Our investigation into this content is ongoing, as we continue to remove infringing accounts and videos and seek measures to strengthen our policies, including our detection models against this type of content”.
He is not the only influencer who closes his account with millions of followers for failing to comply with his content, since a Spanish YouTuber recently went viral, threatening to sue a restaurant that charged him for what he consumed, ensuring that he was promoting them on his social networks. After that news, YouTube closed Borja Escalona’s channel.
In conclusion, the power of social networks and the digital world is demonstrated daily in people’s lives.
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