Mexico
After a pitch lasting 4 and a half months, in which different advertising firms participated and which involved several rounds of presentations, the global agency VMLY&R Mexico was chosen by the Bodega Aurrera chain of stores to lead the evolution process in its communication. As of February 1, VMLY&R Mexico is the lead agency in charge of the strategy and communication of the self-service store chain’s initiatives, ATL advertising and leading the brand’s inter-agency process.
In protest against the platform, youtuber Diego Saúl Reyna decided to destroy his golden plaque, which confirms one million subscribers, using a chainsaw. The youtuber has more than two million subscribers on his channel, which is dedicated to publishing content so that People who intend to travel to the United States beware of the scams that often exist when looking for work online.
The Vive Latino Festival with more than 20 years of history was presented again after a year-long suspension due to the Covid-19 pandemic. However, although it seems that everything is returning to normal, users have returned to the event and to Citibanamex again, since to date they still have not received the reimbursement that they were promised for the company’s Cashless bracelets.
Through the social network Twitter, a consumer from the Oxxo stores denounced the brand for selling her an “adulterated” bottle of Don Julio brand tequila. The Internet user identified as @ burkatjoanna1 shared two videos on the digital platform where she shows that she kept the bottle of tequila in the freezer and when she wanted to consume it and take it out, she realized that it was all frozen.
USA
Sony wants music to always be with you and that is why it presents its new
and revolutionary model of LinkBuds headphones, so you can stay connected for as long as you want and enjoy life your way. Its innovative open ring design is designed to keep you on the lookout and get superior hearing quality when listening to music or making calls.
The Simpsons will broadcast episode with sign language; launch inclusion strategy; sign language came to The Simpsons and the series will show for the first time an interesting case of how to bet on inclusion today.
Howard Schultz reportedly lashed out at a coffee chain barista who was leading a unionization drive at one of the company’s California locations.
Germany
André Barón is appointed president of Henkel Latin America; “It is an honor for me to be able to represent Henkel Latin America before my global colleagues and to have the opportunity to take the region to the next level of growth and development, not only in terms of business, but also in how to empower talent for Latin America and the world,” said Baron.
Colombia
The Colombian bakery La Gran Cosecha has gone viral on TikTok thanks to a twerking competition from its employees. Whether for large companies or small businesses, as well as content creators, TikTok has become a great space to connect with audiences and consumers.
Now read:
YouTuber destroys his gold plaque in protest against the platform; this is the reason
“No refund”; users report Cashless Citibanamex for Vive Latino bracelets
Bakery makes twerking competition with its employees and goes viral on TikTtok
He denounces Oxxo for selling him “adulterated” Don Julio Tequila; “It froze, is it normal?”