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One of the most important qualities of El América is its brand equity in the sports market.
There are elements that we cannot lose sight of, especially when defining activities, which explain the ability of a sports product to be relevant.
The letter published by El América is undoubtedly a good example of how valuable it is to understand the sports market today.
A letter has been viralized on social networks and is a text published by The america, to defend a collaborator. The message revealed is simple and an important reminder of how valuable it is to communicate positions through social networks, especially when it comes to showing support for a member of a company when it is attacked in the media.
These actions are important references that we cannot lose sight of today, since they become guidelines for how and where we should focus the message of a company, when one of its collaborators is being attacked.
Faced with these elements, as always, an aspect that is tremendously important to observe is the one that warns us of how valuable it is in consumption to have examples, which undoubtedly speak to us of the capacity that exists in the market to achieve transformation and what is more important, to be able to define new communication practices.
A message of support that goes viral
America has published a letter that has gone viral and is an important message on how companies manage to show their support for certain causes, such as defending their collaborators from media attacks.
The situation has emerged as a result of an editorial published by a critic called Gerardo Velazquez, who has turned out to be the sports director at The universal. The director of this medium assured that the press officer of El América sought to ridicule a press colleague, however it was all a misunderstanding that the head of Sports at El Universal tried to escalate, however, his strategy did not work.
“Arrogant, petulant attitude, very miserable in every way too, ‘Anita’. What ignorance, the despotic, stupid, arrogant and arrogant attitude of Ana. This Miss Barreda, America’s press officer, wanted to ridicule a journalist, ”Velázquez criticized in various messages he launched against the press officer of El América. that his position has become a serious blow to El Universal, due to the way one of its directors behaves, especially because of the criticism he has earned in networks and the position in favor of the press officer at El América.
We support our Press Officer, a professional who has made her way with only work.
We will not allow acts of violence against any woman.
Here our position. 👇🏻#SOMOSAMERICA 🦅 pic.twitter.com/hd3aHmJZDN
– Club America (@ClubAmerica) September 17, 2021
Viral cards and brands matching them
The use of letters published on social networks is an interesting communication strategy for brands, to be able to influence them and carry out important communication exercises that are not wasted.
In the case of El América, this letter has become an important antecedent of how they have been able to establish better tasks in the market and within this, how they have been able to handle better work practices.
That said, an element to take into account in this series of exercises is the understanding that we can have of a brand and how, from these exercises, important work guidelines are revealed.
Other cases of letters that have become popular for showing the position of brands is the one published by Barcelona, a team that after announcing the departure of Lionel Messi, established an important exercise of transparency to be able to reveal how sports brands resent certain situations with which they have become increasingly involved in being able to carry out exercises that manage to transcend the market and do so with significance.
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