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Amazon bet on influencer marketing and this time it works hand in hand with public figures from the digital world.
The company named a beach “El Kindle Beach Oasis” and organized a “Prime Video movie night”.
At the event, influencers also walked through a pop-up store of famous internet items and especially eCommerce.
Many brands are beginning to apply influencer marketing much more in their strategies with the idea of reaching the new generations who are the main consumers of social networks, places where “influencers” emerge. Amazon, the world’s largest eCommerce company, brought a group of influencers to a posh Mexican resort, hoping to boost their influencer marketing efforts.
Influencer marketing is a marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with great visibility and prominence on the internet.
Given these data, Bloomberg details that more than 255 million dollars are spent by brands on influencer marketing each month in the United States. Likewise, a survey conducted by Tomoson found that influencer marketing was rated as the fastest growing online customer acquisition channel, beating organic search, paid search, and email marketing.
Amazon and its recent influencer marketing strategy
It was learned that the video creators, who are members of the “Amazon Influencers” program, received three free days at the resort “Whereabouts Todos Santos”, in Baja California, by Jeff Bezos’ e-commerce giant.
Between these days of enjoyment, the influencers were offered surf lessons and spa treatments, as well as complimentary cocktails in luxury cabins at this hotel, where rooms usually cost more than $600 per night.
The company also named a nearby beach as “The Oasis of Kindle Beach” and organized a “Prime Video movie night”. As well as the influencers strolled through a pop-up store of Amazon “famous internet” items.
Meredith Silver, director of creator growth for Amazon, noted that Amazon “hosted the event as an opportunity to connect in person and facilitate a sense of community among our creators, educate and inspire them, and thank them for being a part of our program.” Among the guests were the influencers Kirsten Titus and Ray Boyce.
The e-commerce company pays popular social media users to promote its products, where influencers earn commissions of 10 percent for promoting luxury beauty items and 20 percent if they promote Amazon video games.
Bezos’ company has been running its influencer marketing program since 2017, where in addition to the retreat in Mexico, it has also hosted recent influencer events in New York and Los Angeles.
But Amazon is not the only retail company that hires influencers, as brands like Sephora, Tecate, Chanel, among others, are on this list.
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