In addition, the company has been criticized for allegedly accumulating data from its users both on its site and in its digital assistant Aleza, among which the browsing and purchase histories stand out so that the company has the possibility of directing the advertising of a more direct way.
Another of the issues for which it has also been investigated has to do with monopoly issues and how the use of the data they collect can unfairly favor the sellers on their platform over others.
These problems, unsurprisingly, have also been replicated in the United States. Even in 2019, the Campaign for a Commercial-Free Childhood and the Center for Digital Democracy, along with other groups, filed a complaint with the Federal Trade Commission on the grounds that Echo Dot Kids Edition violated children’s privacy rights. by collecting data without verifiable parental consent.
Although Amazon must face these legal disputes, its growth has been maintained so far this year, since between April and June it managed to grow 27%, which meant a gain of $ 113.1 billion in sales of products and services. , while Amazon Web Services achieved a growth of 37%, that is, it generated revenues of $ 14.8 billion.