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In 2021, the world spent around 516 billion dollars annually on advertising.
In 2020, outdoor advertising investment spending in Mexico was 5.5 percent.
It is estimated that by 2024, outdoor advertising spending in the world will exceed 4.6 billion.
The advertising industry continues to be one of the most used in the world, especially by brands to promote their products or services. Given that, Amazon Prime surprised all its users by installing a large billboard to mock Netflix and its new ad-supported plan.
Without a doubt, the advertising industry continues to be one of the most important, which is why many brands use these methods to promote themselves in the various forms and spaces that exist today. As an example, outdoor advertising, and billboards, which are the best known, since we see them every day in many different types of advertisements.
In this sense, outdoor advertising is any advertisement that can be seen in public places. These places are strategic places where the audience passes every day and that manages to have a high impact, such as highways, busy streets, buildings, illuminated signs, advertising walls, among other strategic places.
According to data from Dentsu Aegis Networkits effectiveness can be seen reflected in the value that this type of marketing has been registering in recent years. They also point out that spending on outdoor advertising in Mexico was 5.5 percent of outdoor advertising investment in 2020.
According to an AAM study, Mexican advertising spending reached 4.3 billion US dollars in 2018 and this figure is expected to increase gradually in the coming years to exceed 4.6 billion in 2024.
Amazon Prime mocks Netflix
Once again, outdoor advertising is the protagonist of the best advertising of a product or service. In a creative way, the platform of streaming Amazon Prime posted a billboard to mock Netflix.
The outdoor advertising carried out by the platform says “Hello TV, no, we don’t have advertising. And for 4.99 euros per month”.
The marketing strategy also mentions each of the services offered by the platform, “It has a great selection of movies and series, fast and unlimited shipping from Amazon and Amazon Music. See you on Prime Video.”
This shows the great competition that the streaming industry currently has, where there are millions of users in this sector worldwide.
Once again, advertising has won for a brand, recently in Mexico, JCDecaux and Agencia Montalvo joined forces to demonstrate the effectiveness and power of the external medium in this digital age, with the campaign of Laura’s controversial billboards in Mexico City.
According to a joint press release, the agency and the outdoor advertising company created the campaign consisting of 20 billboards and 5 kiosks in Mexico City, where only the story of infidelity and self-love between Laura and Javier was read, capturing everyone’s interest and invading the media and social networks as if it were a soap opera.
In conclusion, there is still a large space in these forms of advertising and with this type of proposal the importance and efficiency of outdoor campaigns working with digital media is demonstrated.
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