Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Sanborns wins over the consumer with a “happy meal”. Sanborns earned consumer appreciation, with a strategy that emulates the Happy Meal of McDonald’s. This packaging has become one of the most valuable promotional resources in fast food retail, making the hamburger chain a highly influential strategic brand, which is why actions such as Sanborns end up conquering, despite being known and used worldwide. With a cardboard box, which has the famous owls of sanborns, only caricatured, it is how the company was right in the changes and updates that are being made to the menus of the entire restaurant chain segment, betting on innovation in it, where there is an interesting chapter to highlight, the importance of networks social, which have become an extension of restaurants and a key action to generate business value.
UNITED STATES
Yahoo logos will appear on the F1 world stage. BWT Alpine F1 Team and Yahoo are delighted to confirm a strategic partnership, which will see Yahoo continue to be a valued strategic partner. Yahoo’s distinctive logo will appear on BWT Alpine F1 Team A522 cars, bringing its global footprint to new audiences. The team will leverage this massive platform as Yahoo builds its future vision of news, sports, entertainment, lifestyle, finance, media and communications tools. yahoo, a global media and technology company reaching nearly 900 million people worldwide, has been a valued partner since 2019. In an extension of the collaboration, both the BWT Alpine F1 Team and Groupe Renault will gain access to industry Yahoo, a leading advertising technology pillar, which enables brands to reach millions of people around the world through its advertising and content delivery platforms, its own brands of news, sports and finance, as well as access to XR Studios. At Yahoo’s XR Studios, companies will be able to build immersive and interactive 3D content experiences through motion capture, volumetric capture and XR Stage technologies.
Amazon opens new grocery store without cashiers. In the state of Virginia now has five grocery stores AmazonFresh of high technology. These stores are designed to offer a seamless shopping experience, with extended features for members of the Amazon Prime paid loyalty program. The new Arlington-based store is 16,000 square feet and features frictionless, cashier-less shopping technology, so customers who opt for Just Walk Out shopping can enter the store by scanning the QR code and using Amazon One’s patented palm payment solution or insert a credit or debit card linked to your eCommerce network account. And it is that each item that is removed from the shelves is automatically added to your virtual cart and, at the end of your visit to the store, you can choose the technological or traditional payment.
Walmart joins the US Plastics Pact The retail store announced its collaboration with the US Plastics Pact in which more than 850 organizations, including Walmart, aim to ensure that plastics never become waste by eliminating the plastics we don’t need; as well as innovate to ensure that plastics are reusable, recyclable or compostable. “We knew we were not alone in this quest with more than 500 organizations around the world signing the Ellen McArthur Foundation and UNEP New Plastics Economy Global Commitment. That is why we developed the Circular Connector so that it is open and accessible to the public”, expressed the brand of supermarket chains.
URUGUAY
Amen McCann is born of important ormarketing nion McCann will begin to write a new chapter in Uruguay by joining forces with the Amen agency. In this way is born Amen McCann, which will offer the best of the international and local field of marketing and creativity. At the head of the operation are Milena Guillot and Ignacio Vallejo, strategic planner and creative editor respectively with more than 25 years of experience working for leading brands in the national market and the region, who founded Amén in 2008 and made it one of the main of the country. Amen McCann will have the most complete tools and studies of the global network, as well as knowledge on how to operate with clients at all scales in order to deliver a world-class service. “With the conviction that the best is yet to come, we joined forces with Amen, under the leadership of Milena and Nacho, two great professionals who will help us build significant bridges between brands and people. The most international Uruguayan agency and the most Uruguayan international agency are consolidated in this alliance”, said Fernando Fascioli, Chairman of McCann Worldgroup for Latin America, recently promoted to President of the UK and Europe.
COLOMBIA
Mincomercio presented the new digital to speed up procedures. The Ministry of Commerce, Industry and Tourism presented the platform for Special Tourism Projects (PTE), that is, a technological tool dedicated to both public and private sectors so that they can streamline procedures for the evaluation of projects on responsible tourism development in the country. “PTE proponents can fill out various procedures, since they were optimized through a digital form. In this tool they find information in a clear way about the process they must carry out”, explained the Vice Minister of Tourism of that country, Ricardo Galindo Bueno.
SPAIN
Heineken has a sustainability plan. In order to be a benchmark in sustainability five years ahead of schedule, Heineken Spain presented its commitment for 2025 to generate ‘Decidedly Green’ actions and objectives. The brewing company will seek to be zero net emissions in production, reduce its emissions by 30 percent throughout the value chain, have a neutral water footprint in the production of its beers; being zero waste in factories while maximizing the circularity of its packaging; and support young talent, hospitality and responsible enjoyment.
Surprise Nike and Adidas campaigns for the 2022 Women’s Euro Cup. The sportswear giants launched creative pieces to promote women’s football and, above all, the most important event in England. Adidas revealed four murals celebrating the stars of the competition, created by female artists who captured, in each sector, the story of each player framed by their goals. Each of the murals includes a QR code that links to a short film that describes the player’s journey; Secondly, Nike showcases the speed and technical ability of outstanding female footballers, such as the captain of the England “Lionesses”, Leah Williamson. “Celebrating athletes and the game today, while working towards changes that will improve the future of the game, do not have to be mutually exclusive concepts. The level of football has never been higher – investment, media coverage and crowds are at record levels – and more girls are involved in grassroots football than ever before. These achievements cannot be overlooked or diminished.
