- After establishing itself in the United States, Amazon Luxury, Amazon’s eCommerce platform for luxury brands, will arrive in Europe
- It is expected that, for the month of November, it will reach the old continent, hoping it will have the same success as in the United States.
- Brands such as Oscar de la Renta, Altuzarra, Roland Mouret, Car Shoe, among others, are joining Amazon Luxury
A year ago, Amazon Luxury, Jeff Bezos’s company eCommerce platform for luxury brands, arrived in the United States. Now, it is spreading to the old continent.
Each day that passes in this endless pandemic, one of the practices that continues to grow is eCommerce, even when, in the world, there is a reopening of commercial establishments and people -consumers- take up their lives little by little.
But it happens that, as a result of the arrival of Covid-19, this type of purchases through the Internet, which had already been launched a few years ago, has managed to position itself even more, having a greater presence in social networks like Facebook, Instagram, TikTok and, more recently, on platforms like Twitter that are already turning in that direction.
Of course, the platform that dominates the market is undoubtedly Amazon, being one of the favorites by consumers, thanks to the wide variety of products -some of them that cannot be obtained otherwise- and also to the offers that usually come to the application.
In this way, when the world turned upside down, brands found it necessary to take advantage of the advantages of eCommerce to reach their customer base and, on the other hand, conquer new people, thanks to the power of social networks. especially among younger users.
Due to this, as we have seen throughout these pandemic months, the practice of eCommerce is already one of the most common and is expected to have greater growth in the coming years, this according to a report by the consultancy Adobe, which foresees an increase of 20 percent in this 2021, which will represent sales of 4.2 billion dollars.
Taking into account that the situation with Covid-19 will continue for a few more years, in which we as a society do not adapt to living with the virus, brands – all – will be implementing important strategies to reach more consumers.
Amazon Luxury is what, for a year, has been offering, but for a market that is rarely talked about: luxury brands. Little is said about them, because, in some way, their income has not been affected in the same way that others of lower rank have.
However, to attract that market and those consumers, last year Amazon Luxury arrived in the United States as a great showcase for brands such as Oscar de la Renta, Altuzarra, Roland Mouret, Car Shoe, La Perla, Christopher Kane and Boglioli, among others.
The platform is also aimed at Prime users, that is, for those who can pay the high prices that the products of these brands have.
Now, a year after it was established in the country of the stars and stripes, Amazon Luxury is expanding into Europe and a new brand has already been added: Dundas.
Although luxury brands did not suffer in the same way the impact of the pandemic, this does not mean that they have not been in trouble. Proof of them is that, currently, they are joining the increasingly important eCommerce with Amazon Luxury and it is having great success in the United States.
Starting in November of this year, Amazon’s platform for luxury brands will be arriving in the old continent and will enter into competition with online stores such as Zalando, Farfetch, Mytheresa, Net-a-porter, Matchesfashion, among others.
Amazon is betting on its own prestige to have the same success as in the United States and, probably, to reach more markets.
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