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This type of error can often be criticized by the consumers themselves.
Consumers today are looking for brands with which they can build a lasting relationship.
The digital age we live in today has become a good tool for brands, but it is also the preferred means for consumers to criticize or report the bad experience that customers have with a firm. It is the case of a netizen and Amazon consumer who criticized the e-commerce store for not being careful in the messages it sends to its customers and this one having a typo.
Currently there are many brands in the world that use various marketing strategies to inform or promote themselves to their customers. In view of that is important to know the definition of digital marketing that is a subdivision of marketing, but that has gained so much weight that it has become the model par excellence of the brands.
According to data from Statista, advertising spending in Mexico reached 4.3 billion US dollars in 2018, according to data from Statista. It is also It is expected that this figure will increase gradually in the coming years until it exceeds 4,600 million in 2024.
The statistics platform also indicates that advertising investment in North America is expected to be over 319,000 million US dollars in 2022, according to a report published by Zenith Media.
They criticize Amazon for this typographical error in their messages
A client of the American e-commerce giant criticized the digital work carried out by the brand after receiving an informative message from his app to his cell phone but it had a typographical error.
The Internet user identified as @danytwit shared the screenshot where you can see the message he received from Amazon, which reads: “health fortnight: take advantage of sales on vitamins and supplements.”
Likewise, the consumer says that although the brand is one of the most important and millionaires in the world, it is impossible that it is also wrong in its advertising statements.
Not all the money@amazonmexcan against typos pic.twitter.com/1eW1V4tqaw
– Danonino 🇺🇦 (@danytwit) May 4, 2022
This type of error can often be criticized by the consumers themselves, where they can exhibit a brand to create a bad image of them in social networks.
Today, consumers are looking for brands with which they can establish a lasting relationship, in other words, what the customer is looking for is that this store, brand, product or company be “perfect”so to speak, so they expect the overall service and experience the consumer receives to be good.
This case is not the only one that has received criticism on social networks, since brands such as Chedraui and even Walmart have been exposed on these digital platforms. A tweeter pointed to Chedraui for an advertisement that reads “Everything for your Seviche”, when, in reality, it should read “Everything for your Ceviche”. That detail has been the trigger for the client to have decided to report it on social networks.
As is the case of Walmart where a similar case occurred and consumers reported spelling or writing errors that show that, in this area, creative personnel need to be better trained.
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