Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
UNITED STATES
Walmart has a new partner in the US. As part of its quality strategy, Walmart has signed an agreement to acquire a minority stake in Sustainable Beef LLC, a company dedicated to producing Angus beef that from now on will send most of what it produces to retail stores. This investment will result in a new meat processing plant in North Platte by 2024, which will open with 500,000 square feet next month, provide more than 800 new jobs and process more than 1,500 head of cattle per day. “We are dedicated to providing high-quality, affordable beef to our customers, and an investment in Sustainable Beef LLC will give us even more access to these products. We know that Sustainable Beef LLC takes a responsible approach to beef processing, including creating long-term growth for ranchers and family farmers. This investment provides increased visibility into the beef supply chain and complements Walmart’s regeneration commitment to better grazing management,” said Tyler Lehr, senior vice president of marketing for deli services, meats and seafood. This is seen as a major victory for ranchers and the beef industry, as well as the retailer industry in sourcing beef responsibly, as laid out in its 2016 pledge for retailer to source 20 products key commodities more sustainably by 2025.
SPAIN
Estrella Galicia leads in the brewing industry. Galician Star was positioned as the favorite beer brand in all of Spain, according to the survey carried out by DataCentric among 24,000 consumers. The beer preferences of each region put the concoction manufactured in A Coruña since 1906, with the domain of 10 autonomies, at the top. Estrella Galicia is the preferred beer in Galicia, Asturias, Cantabria, the Basque Country, Navarra, La Rioja, Castilla y León, Extremadura, Valencia and the Balearic Islands. In addition, it also remains the favorite of the autonomous cities of Ceuta and Melilla. The map of Spain remains exactly the same as in last year’s edition: Mahou remains in Madrid and Castilla-La Mancha, Estrella de Levante in Murcia, Ámbar in Aragón, Estrella Damm in Catalonia, Cruzcampo in Andalusia and Dorada in the Canary Islands. Last year this brand was chosen by 38.48% of Spaniards, compared to 17.92% who chose Mahou and 8.87% of Cruzcampo. This year Mahou is the second most sought after, with 15.17% and Heineken recovers third place with 12.48%.
MEXICO
Alsea celebrates twenty years of Starbucks in Mexico. The leading operator of Fast Food establishments, Cafeterias, Casual Dining and Family Restaurants in Latin America and Europe, celebrated the twentieth anniversary of Starbucks in Mexico, in an event in which the business growth and investment strategy for the company was presented. mark in the next four years.
From 2002 to date, Alsea has made an investment in the development of Starbucks Mexico for more than 6 billion pesos and by the end of 2026 it plans to invest around 4.5 billion pesos to open nearly 200 new stores, and for remodeling, maintenance and other strategic projects, with which it is expected to generate more than 2,600 direct jobs.
Alsea and Starbucks celebrate 20 years of commitment and results, a story that began in 2002 with an establishment located on Paseo de la Reforma. “We are pleased to celebrate 20 years in Mexico, a vibrant and innovative market that is home to almost half of our stores in Latin America and the Caribbean. We look forward to continuing our sustained growth in the market over the long term,” said Michael Conway, President of Starbucks Channel and International Development Group. Mexico is one of the largest markets for Starbucks worldwide. Thanks to the strategic business vision and shared values, the brand has grown exponentially in the country and today has 753 stores in all entities, and more than 10,000 collaborators. “It is a source of pride that a Mexican company is one of the main partners of Starbucks; We share the same values, committed to the collaborators, clients, communities and the environment. Our vision is set on the next 20 years, guaranteeing the delivery of happiness and experiences full of flavor, while inspiring and nurturing the human spirit: one person, one cup and one community at a time”, said Armando Torrado, General Director from Alsea. “Our 20th Anniversary is an opportunity to celebrate and thank our partners, customers and communities -who have been part of the history of Starbucks in Mexico- and look to the future, towards the path we want. And for this reason, going forward, by 2030, 100% of Starbucks stores will operate with clean energy, we will achieve a 25% reduction in CO2 emissions, we will reduce energy consumption by 25% and water consumption by 35%. % in each of our branches”, mentioned Francisco Tosso, General Director of Starbucks Mexico. As part of the anniversary celebrations, Armando Torrado, General Director of Alsea, and Michael Conway, President of the International Development Group and Starbucks Channels, met at the Mexican Stock Exchange (BMV) to give the Ring the Bell , which marked the beginning of the celebration.
Hospitales MAC grows position after the acquisition of Hospitales H+. MAC hospitals, the leader in Mexico in high-quality medical-hospital care at an affordable cost, announced today that it has acquired the operations of the H+ Hospitals in Los Cabos and Querétaro. With this acquisition, Hospitales MAC becomes the chain with the second largest number of private hospitals in Mexico. “We have a great opportunity in front of us and a common approach between the leadership teams of both organizations to continue growing,” said Miguel Isaac Khoury Siman, CEO and founder of Hospitales MAC. Also, Miguel Khoury added: “More than 14 years ago we opened the first MAC Hospital seeking to improve the quality of medical-hospital services in Celaya and we realized that there were other cities that needed the same thing. Today, with 16 hospitals in operation and 5 soon to be inaugurated, we can say that this is only the beginning. There are still many cities and patients who need us and we will soon reach them by offering them the high quality services that characterize us”. With this acquisition, Hospitales MAC adds 16 hospitals in operation, whose locations are as follows: Aguascalientes Norte, Aguascalientes Sur, Celaya, Mexico City (Periférico Sur), State of Mexico (Tlalnepantla), Guadalajara, Irapuato, Los Cabos, Los Mochis, Mérida, Mexicali, Puebla, Querétaro, San Miguel de Allende, Tampico, Veracruz (Boca del Río). MAC Hospitals will add, in the remainder of this year, five more hospitals to those it currently has in operation, whose locations will be in: Guanajuato (capital), León, La Viga (CDMX), Cuemanco (Coapa, CDMX) and in Ecatepec. MAC Hospitals began this year 2022 with 2,697 collaborators, as of today there are already 3,449 and it is expected to close the year with more than 4,000; thus confirming the hospital group’s commitment to Mexico. “With the acquisition of H+ we will continue to build an exceptionally strong and successful group, and not only from a profitability perspective, but also clinically, with which we will improve the lives of many, many people,” said Eduardo Verboonen K., Deputy General Director of Hospitals MAC.
AVLA launches Credit Insurance for expansion. AVLA is an insurance and financial solutions group with extensive experience supporting companies, with a presence in the markets of Chile, Peru, Brazil and now also in Mexico. Its rapid growth and regional expansion has as its main objective to contribute to the economic and social development of the region, where it has already supported more than 55,000 SMEs through different types of policies and coverage. After landing in Mexico with the Bond product, AVLA is beginning to market Credit Insurance, a line of business with which it already serves more than 400 clients in Chile and Peru, and with a portfolio of more than 40,000 debtors. in both geographies. A new product that is integrated into its portfolio of options as of September and that provides a liquidity protection solution for companies against the risk of non-payment by their clients. “We arrived in Mexico with very clear advantages, we defined our business proposal as a line of tailored solutions. Our idea is to provide credit insurance coverage according to the client’s needs and without rigid frameworks. We want to listen to our brokers and clients and thus find the best solution. Lastly, our automatic subscription and digital proposal models allow us to respond faster to our clients’ requests,” said Ignacio Álamos, CEO of Grupo AVLA for Latin America. Credit Insurance is a protection solution for companies against the risk of loss in the event of non-payment by their clients and that allows them to receive compensation, with national and foreign coverage. With the aim of proposing the best solutions for the credit insurance market, the insurer has innovative alternatives, such as the model single risk (insure only one debtor or a portfolio selection) adjusting its conditions to those of the client’s operation with a coverage percentage. In addition, it uses technological innovations such as its web portal developed en casa to offer a simpler and more agile experience in the applications and the innovative line subscription process.
Pepsico Mexico and Don present a new campaign. Following a successful brand launch, PepsiCo strengthens its partnership with Don for his new Mixes campaign. On this occasion, the project comes with the novelty of the incorporation of Ruffles Mix, the only Potato Mix, which is added to the Mixes snack platform currently made up of Doritos Mix and Cheetos Mix. The campaign refers to the concept of “We are all a mix” that shows the different facets that each individual has in their life, making a parallel with the Mixes, which in each pack brings the three favorite snacks of the brand. “At PepsiCo we always have the focus on listening and being closer to our consumers, with relevant and disruptive proposals. An example of this is that we are the only brand that offers a mix of potatoes within the category. That is why we are committed to innovative communication that manages to connect the target audience with the company’s interactive platforms,” said Aranza Incapie Zendejas, Innovation Manager at PepsiCo Mexico. “This year we focused on the passion points of each Mixes consumer, so we could have a campaign that represents each one, leaving us with a good place to welcome Ruffles and also consolidate the communication message,” says Gabriel Huici, CCO of DON.
