Lala, Nido and Nestlé are the leading dairy brands in Latin America.
Alpura has a wide variety of products distributed throughout the Mexican Republic.
Brands have an opportunity to regain consumer confidence after presenting a deficiency.
A consumer came across an old Alpura cream, so the brand accepted its mistake and shows how it restores trust to customers.
The purchase and sale of dairy products It is proclaimed as indispensable around the world, in part because these foods have a high nutritional value that leads them to position themselves as a strong element in the basic food basket of millions of people.
To take into account how important dairy products are around the world, it would be worth considering that, according to the Statista graph where shows the countries that consumed the most liquid cow’s milk in the world During 2021, India was the main customer of this product, registering the intake of 83 thousand tons, the European Union second with 23 thousand 900 tons, the United States third with 21 thousand tons, etc.
There are different presentations in which dairy products can be sold, such as cheese, yogurt, smoothies, jellies, among endless other opportunities to explore, where some brands have managed to gain a better position within the market. Among them, Kantar’s Brand Footprint 2021 study shows that Lala is placed as a leader by attaching 490 million consumer reach pointsNido in second with 205 million points, Nestlé in third with 166 million, Carnation in fourth with 105 million and Danone in fifth with 102 million, among other well-known companies in the sector.
Large companies such as Lala, Alpura and Nestlé have not managed to position themselves in the mind of the consumer only by offering their dairy productsbut the marketing work behind it, as well as the different areas within this aspect, are shown to be essential for consumers to constantly bet on choosing these organizations, even having presented some inconsistencies along the way.
On this occasion a user has shown her experience with the Alpura brand, since she bought a cream from the brand but it had “many lumps, like a strange consistency and was very sour”, so she opted to raise the report of it in the social networks of the brand and it began to work on the fact to liven up the inconsistency presented.
@valejhovs 10/10💙 #alpura #report #fyp #fypシ #for you #toasts #service #trend #cream #tinga #jonnydepp #drstrange ♬ use this if you’re gay – alex ᥫ᭡
After raising the report with Alpura’s community manager, the brand requested her data to send her a package in a brand bag, with two jars of cream and an almond milk, a fact that the consumer qualified with “five stars”. where the brand left a class on how trust is returned to a client after a product error.
On the path that a product takes to reach the hands of a consumer, the articles go through endless intermediaries, time, employees, machinery and countless actors, where an error (including weather) could jeopardize the integrity of your shopping experiencebeing the errors and inconsistencies something completely natural.
Despite this, companies must take responsibility and take charge of continuing to raise their brand image and provide post-sale follow-up, even if they have presented a problem with their products, a fact that will benefit them over time.
According to a Zendesk report, the 57 percent of consumers consider customer service to be the main element that makes them feel loyal to a brandso in effect, providing a good service despite showing an inconsistency has its long-term benefits.
Example of brands that have shown to have given an effective follow-up even after making a mistake we have it with Sabritaswhen a consumer reported a defective brand product and later the company sent her a package full of products, managing to safeguard her image with this action.
@yarelyrdz23 Make the reports friends 😜 #reportSabritas #fyp #foryou ♬ Infinity – Jaymes Young
Complaint follow-up can represent the fine line that defines a consumer’s loyalty to a brand.
Now read:
“I want to live that dream”; showcase IBM offices and attract candidates
Chart of the Day: The Most Common Cyber Crimes
“Sublime and promising”; ‘Rotochelas’ arrive in the hearts of Mexicans with an emblem brand