Index hide2 90 percent of consumers recognize that if they follow a brand on social networks they will buy their products.
In 2022, there are 4.62 billion network users worldwide.
Social networks have become the best communication tool for people around the world, which is why it is normal to find any type of information in these media. That is why brands add to everything that could arise in these media, such as AliExpress, the e-commerce store that joined the Qatar World Cup trends, to troll Argentina after losing their first match against Saudi Arabia. .
The digital world is highly visited by everyone, where according to We Are Social and Hootsuiterevealed that he has currentlyand 4.620 million network users worldwide, representing a year-on-year growth of more than 10 percent.
Faced with this great community, brands recognize that consumers are in these digital media. According to a study published by Quintly, the volume of brand updates on Facebook rose 36 percent in 2015. For its part, Twitter continues to be the social network that supports the largest volume of content, although it has dropped by two percent, in updates, but Facebook is the one with the most marked upward trend when it comes to designing marketing strategies. digital marketing, aimed at increasing customer acquisition and loyalty.
As for other social networks, Instagram is the one that is experiencing a strong rise in its updates, with 14 percent, according to data from Quintly. It is also the network where the number of followers is growing the fastest and where brands are landing very quickly, because it is perhaps the least exploited social network to date.
AliExpress trolls Argentina on Twitter
This Tuesday one of the most important sporting events in the world continues, such as the Qatar 2022 World Cup. Given this, one of the most anticipated meetings for the region and sports lovers, It was the first performance of the Argentine team, led by Lionel Messi, who lost against Saudi Arabia 2-1.
The defeat of the Albiceleste team has caused, as on many other dates, the ridicule of people on social networks, who with memes and funny comments have joined the Qatar2022 trends.
The Twitter account in Spain, of the AliExpress e-commerce store, shared a meme but in a creative way promoting one of its products, but mocking the Argentine defeat.
Hey, getting hot? pic.twitter.com/i6okqfjJpQ
— AliExpress Spain (@AliExpressES) November 22, 2022
The advertisement that has Messi’s face is an ice crusher that is sold for 3.83 euros, which is equivalent to around 76 Mexican pesos.
Before the publication on Twitter, the comments on the digital pulse did not wait, where the majority were memes of the crying Argentine player.
— Lemon ice cream 🧡 (@charizard243) November 22, 2022
– Arturo prat2.0 (@Prat2Arturo) November 22, 2022
– jdevil777 (@Jdevil_777) November 22, 2022
— #NCL💜💫🌳 (@NicolEnts1) November 22, 2022
— Antonio S. Sills 🔵🔴 (@victsep) November 22, 2022
— María S 🌊💜💚💪 #LasVacunasSalvanVidas (@p1l69) November 22, 2022
It is not the first time that a brand has uploaded to Twitter trends or social networks to promote its products, let’s remember that Amazon Prime once also mocked HBO after it premiered the series House Of The Dragon (HOT ).
And this is how social networks are currently the space most consumed by all people in the world, regardless of the generation to which they belong, which is why brands are investing more and more in social media.
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