Alfa Romeo has put in place all the machinery to carry out an ambitious and radical process of internal revolution. A process that will lead to a total electrification of the range. Alfa Romeo will become an electric car brand in 2027. Several keys to the approved strategic plan have been revealed.
Carlos Tavares, CEO of Stellantishas made a series of announcements in the framework of the financial results conference for the first half of 2021. This colossus of the automotive industry, the fourth largest producer of vehicles in the world, has done very well. That is why Tavares has taken certain licenses and has revealed some of the keys to the future industrial plan that will be announced at the end of this year or the beginning of next. Alfa Romeo has been one of the leading brands.
The “EV Day” organized by Stellantis is still very much present. The announcements that were made in said event allowed to reel off what the roadmap that this automobile conglomerate will follow will be like. Alfa Romeo, one of the brands that make it up, will not be oblivious to the changes that are coming. Some changes that happen, inevitably, to bet on electrification.
Alfa Romeo will be a 100% electric brand in the main markets
Alfa Romeo will become a 100% electric brand in 2027. However, this premise of offering a range exclusively made up of electric cars, will only take effect in Europe, North America and China. That is, the three main markets for the electric vehicle. In the rest of the regions where the brand is present, it will foreseeably continue to sell combustion cars.
Referring back to the Stellantis EV Day, at that time it was announced that “as of 2024, Alfa becomes Alfa e-Romeo». It is a true declaration of intent and it is three years ahead of the date that has just been confirmed. However, Alfa Romeo must put the batteries and bet without complexes on electrification if it wants to meet the established deadlines.
Alfa Romeo’s first plug-in hybrid car will arrive in 2022
Right now Alfa Romeo does not have any electrified vehicles in its range. A short range made up of the Giulia, Giulietta and Stelvio. In the short term, the expected one will debut in society Alfa Romeo Tonale, an SUV of compact dimensions that is called to play a leading role and that, among its mechanical options, will have a plug-in hybrid variant. It will be the first Alfa Romeo of its kind to hit the market. A landing that will occur in 2022.
When will we see the first electric car from Alfa Romeo? The truth is that we will have to wait a little longer to see a 100% electric Alfa Romeo on the market. All eyes are on the future Alfa Romeo Brennero, a B-segment SUV that, according to current information, will enter production in 2023. It will occupy the position left by the defunct Alfa Romeo MiTo and will have an electric variant. That is why, with the arrival of this small SUV, the Italian manufacturer will kick off its electrification process at the highest level.