Alexis Ospina, new CCO of Gray Mexico

• Index hide

  1 Flock Mexico has become a value agency in the industry, along with agencies such as VMLYR Y media.monks in which Ospina made a career.

  2 inside the studio “2023 Outlook Survey” investment expectations for 2023 are revealed, in new media such as the Metaverse.

  3 Statista ran an exclusive study for its subscribers, where investment expectations for 2023 are noted.

  4 Changes in Gray Mexico

  5 Now read:

  Flock Mexico has become a value agency in the industry, along with agencies such as VMLYR Y media.monks in which Ospina made a career.

• inside the studio “2023 Outlook Survey” investment expectations for 2023 are revealed, in new media such as the Metaverse.

• Statista ran an exclusive study for its subscribers, where investment expectations for 2023 are noted.

Alexis Ospina is the new Chief Creative Officer (CCO) of Gray Mexico and joins the team led by Coral Arnedo, CEO of the agency, under a promise that reads: “famously effective ideas”.

The appearance of the creative in Flock at the end of 2022, it adds to the projections that many agencies in the advertising agency industry have made for the coming year.

Statistafor example, has Dear of how much the budgets directed to guide advertising worldwide will grow, in certain digital media. The channel that will increase your investment the most is retail average with 15 percent of those who considered that it will have a significant increase.

The projection that reveals technical details is only part of the expectations expected for 2023 and in front of which, the agencies are tying teams to be able to respond to these trends.

Faced with these projections, there figures that warn us from the “2023 Outlook Survey”that among the main reasons in the voice of marketers, who confessed why they would advertise in media such as the metaverse, brand recognition and trying new ways of doing engagement with existing users became guideline for 52 and 48 percent, respectively.

There are unavoidable trends in advertising and, given the expectation they generate, the attention agencies pay to them becomes relevant through the operation of their talent and, ultimately, the creative results they deliver.

Changes in Gray Mexico

Alexis Ospina is the new bcc de Gray Mexico and will report to bcc Global, Javier Campopiano, as well as Diego Medvedocky, President for Latam and bcc.

“I join the team of Flock Mexico at an important moment in my career, and I hope to make Famously Effective (famously effective) work and help build brands.

I hope to bring out the best in people at all levels and unlock their creative potential through greater collaboration and inspiration,” said Ospina, who has interesting credentials that have guaranteed him round-trip tickets to Cannes in various editions in which the Cannes Lions.

Among the activities that have distinguished Ospina are more than 300 awards achieved in various campaigns, which have competed worldwide, as well as a track record that includes agencies such as Ogilvy & Mather Colombia, Leo Burnett Colombia, Leo Burnett Mexico to Leo Burnett Costa Rica.

In Mexico, Alexis has been bcc of VMLY&Rin 2020 he was Executive Creative Director for Mexico and Colombia at Media.Monks.

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