airbnb managed to have considerable affectations as far as their income is concerned because of the pandemic, but he finds himself returning to normal.
The arrival of Covid-19 directly affected the economy of different industries for various reasons, including the decrease in social mobility, the lack of consumer confidence in traveling and visiting their favorite establishments, as well as the “stopping” in the manufacture of products, reducing the income of an endless number of items, as is the case of tourism sector.
According to the graph of Statistical where it shows the annual evolution of income by worldwide passenger air transport, during 2019 this came to represent the figure of 607 billion dollars, reaching a historical record; however, during 2020 this fell by more than 65 percent, falling to 189 billion.
Despite this, the considerable decrease in cases and lethality of Covid-19 due to the effective vaccination process worldwide, has caused more and more consumers to return to their pre-pandemic confidence, which is why this and some other sectors are returning to normal.
Tourism is once again showing its growth after a historic decline, resulting in the return of various economies, such as those small businesses that provide their services around hotel sectors such as restaurants and attractions, as well as those that rent properties. in tourist areas.
airbnb, the digital platform dedicated to offering accommodation to individuals and tourists, had managed to record historic growth in 2019 with 327 million nights and experiences booked through the use of its application; however, and like hundreds of brands, it had a high decline during 2020 as a result of the pandemicregistering only 193 million of these, a figure to which they have almost managed to return to normal, since during 2021 they managed to register 301 million.
Different factors have been shown as determining factors when contemplating how it has achieved airbnb return to your figures before the pandemicas may well be the fact that a greater number of people choose to join its catalog of offers and rent their homes or apartments, but there is also an important reason that has managed to position them in the sights of millions of users, their marketing strategies.
For some time now, this platform has advertised its services, offering millions of people to stay in iconic places, especially those belonging to the world of entertainment, such as the mansion of the “fresh prince of bel air” of the iconic series of the 90’s, that mansion of “My poor angel” or even the movie house of “scream“, facts that have led to the brand for its effective positioning in the eyes of millions.
The return of tourism is a reality, which is why different brands are directing their efforts to once again attract the attention of travelers and improve their travel experiences, thus earning their trust, as was the case with Volaris, which fulfilled the dream of a girl to work as a flight attendant for a day and thus position herself in the eyes of Internet users.
The tourism sector is returning to normal and brands are excited to create marketing strategies that can restore consumer confidence to travel.