After the pandemic, the way of taking advantage of the day to day changed, today many people seek to travel, it does not matter if it is alone or with their family, but taking advantage of every moment has become a priority. That’s why this year Airbnb It expects more than 300 million people to book through its platform, which is why it has decided to launch more than 50 enhancements based on guest and host feedback.
“We introduced 50 updates to our core services, all inspired by what our customers send us, like showing the final price, what needs to be done for the check outamong other comments,” said Hiroki Asai, Airbnb Global Director of Marketing.
Airbnb began as a way to stay in a room in someone else’s home, but what started as a simple stay has gradually become an experience of human connection, as many guests yearn to meet the host, that person. that opens the door of your home. That is why now it will be possible to have access to the Host’s Passport, with which the guest will know who that person is with whom they will share a home for a few days. With this, Airbnb returns to its origin, to the idea that started all “the spirit of sharing”.
“Many people want to meet the host before arriving at the place, that’s why we have the host’s passport, with which you can learn more about him, from his favorite song to what he does, this allows the guest to know who receives them , an architect, a designer”, commented the Airbnb Global Director of Marketing.
Hiroki Asai reiterated that “One of the strategies to continue encouraging travelers to use Airbnb is to be transparent in terms of prices”, which is why within these improvements, Airbnb offers the display of the total price, a function with which the guest you can see the total price with rates before taxes.
For Airbnb the marketing it goes beyond selling, it is about explaining the experience of using Airbnb. “The DNA of the campaign is the DNA of Airbnb, it is about having a humane and authentic way of traveling, we not only want to reach people but explain to people the real experience of what it means to travel through Airbnb, to stay in someone’s home it’s a human experience, maybe not glamorous but it’s authentic.”
Furthermore, hand in hand with its hosts, Airbnb seeks that travelers have unique experiences that allow them to get to know other communities in a more authentic way. “People are looking for a more accessible way to travel and to connect in an authentic way, just what the stay offers by giving you the opportunity to meet the host, is to connect with the culture, the community, which in turn gives an experience of greater human connection, just what people are looking for after the pandemic”, Hiroki Asai pointed out.
And although the global economic context is complicated, Airbnb works so that the guest does not stop looking for these unique experiences that end up becoming unforgettable moments, “People want to travel but given the economic context they want to do it in a more accessible way, 80 percent of our rooms cost less than 100 dollars per night, if you compare it with a hotel it is much more accessible, in Mexico there is a rate of approximately 45 dollars per night”.
Airbnb was born in 2007, when two of its founders received three guests in their apartment in San Francisco, United States, today it already has more than 4 million hosts, always working to make their guests feel at home.