Since November last year Honor separated from its sister brand Huawei after being sold, since then it has done in these months what it had not achieved in 7 years, from expanding its presence to establishing alliances with key partners such as Qualcomm and even Samsung, with the aim of placing itself among the 3 most important players in the industry.
The director of Public Relations of the company for Latin America, David Moheno, assured Forbes Mexico In an interview that now that they are independent, they are free to work, develop, deploy in more than 50 countries, of which in the region are Mexico, Colombia, Chile, Peru, Guatemala, Bolivia, Ecuador and soon some others more.
“Precisely the independence of our previous sister brand Huawei, has created a huge differenceWhat we did not do in seven years, which is to have a presence in more than eight countries in Latin America, we did in 7 months, there is great evidence of how Honor is accelerating its business thanks to this freedom and in a considerable way, “he said. .
In fact, eIn just three months, the company’s market share has increased from 3% to 14.6% in the Chinese market, driving the brand’s ambitions to become a global success story.
The manager highlighted that Immediately after the separation they managed to close more than 30 agreements with leading companies in the industry, with which they are making a joint innovation strategy such as, for example, Qualcomm, MediaTek in the part of mobile processors, Intel and AMD in the part of processors for PCs for laptops, Microsoft.
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“We are also partners with Samsung, you could say: but if Samsung is a very direct competitor in the part of smartphones, the part of wearables, the part of PCs, tablets, consumer electronics; however, at the global supply chain level, Samsung is an invaluable partner because much of the internal storage and RAM that we use in our devices comes from them.”.
Moheno stressed that they took all of Huawei’s strengths, but none of its weaknesses, since they maintain the research and development muscle, the tradition of allocating large scientific, technological, human and economic investments to the creation of products.
“We work without absolutely any geopolitical restriction, we can open the door, reach out, work with any supplier, client, ally from any part of the world, from any country in the world, because we have absolutely no restrictions.”
So now, they have been working for months on the rebirth of the brand, rethinking and positioning, opening new doors, generating new global alliances, but also local ones with retailers, as well as partners,
“Honor is a robust company, which is heading to be a challenger, a new player, a player reborn in the case of Mexico, to be a top 3 brand in the next two to three years, both in the Mexican market and of course in the global market ”, said the manager.
For this, the company will implement its strategy called “1 + 8 + N”, where the “1” represents smartphones, such as the Magic 3, Honor or X series devices; while in number 8 are the main connectivity pillars, where users are looking for devices that feed them, from laptops, accessories, smart bands or headphones, soon tablets, modems, smart screens and speakers.
While the part of the “N” refers to the internet of things, where they are developing products in conjunction with other manufacturers, from toothbrushes, massagers, hearing aids, audio products, lifestyle, as well as some household appliances.
“We have had a lot of success with the part of the Magicbook series, the ultra boost, the laptops, the PCs in particular,” said the executive, but they are also looking to grow their share of the smartphone market.
In fact, last week the company launched its new high-end devices Honor Magic3 and Magic3 Pro, whose cameras offer a cinematic experience when it comes to taking videos.
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