- Index hide1 Towards the end of 2022 it was announced that the minimum wage would increase from 172.87 to 207.44 Mexican pesos per day, which is equivalent to about US$325 per month.2 In Mexico, currently, there are just over 440,000 content creators, according to what a recent study indicates.3 TikTok, in Mexico, is one of the five most important and popular social networks among Internet users.
Towards the end of 2022 it was announced that the minimum wage would increase from 172.87 to 207.44 Mexican pesos per day, which is equivalent to about US$325 per month.
In Mexico, currently, there are just over 440,000 content creators, according to what a recent study indicates.
Through his TikTok account, the content creator Soy Mirrey announced that he bought a Jeep truck for one and a half million pesos, the “most expensive”, according to what he says in his video, this, weeks after making a “social experiment” with which he claims to have lived only with the minimum wage.
Latin America is an extremely complex region: rich in cultural diversity and, on the other hand, with great economic, political and social complications.
According to the Social Panorama 2022 report, It is estimated that 201 million people live in the region (32.1 percent of the total population of the region) who live in povertyof which some 82 million (13.1 percent) are in extreme poverty.
Now, let’s remember that, for this 2023, in some areas there was an increase in the minimum wage for workers. In Mexico, to mention one example, towards the end of 2022 it was announced that the minimum wage would increase from 172.87 to 207.44 Mexican pesos per daywhich equates to about US$325 per month, according to estimates from bloomberg line; However, this figure represents almost half of the nominal income guaranteed by law, for example, in Costa Rica, a country that has the highest minimum wage in the region, which totals to about $603 per month in January 2023.
Similarly, Brazil also underwent a considerable change, increasing the minimum wage by 9% to reach 1,320 reais, equivalent to about 250 dollars.
After living on minimum wage, Soy Mirrey spends over a million new Jeep
As part of its content line, a few weeks ago, Carlo Bello, better known as “I’m Mirrey”, made it known through a video (which he later deleted) that he would start living only with the minimum wagethat is, with just over 200 pesos a day.
This experiment generated various comments and reactions on social networks, because, while there were those who supported the intention, a considerable part of Internet users questioned the tiktoker for wanting to gain followers with the realization of its content.
This happened at the beginning of January of this year and, now, two months after such a “social experiment”, the content creator himself, Soy Mirrey, shared that he had bought a Jeep truck for one and a half million pesos, the “most expensive ”, according to what he describes in his TikTok video.
I BOUGHT THE MOST EXPENSIVE 1.5M JEEP!!?
Of course, beyond the comments that the tiktoker has earned for making this video, the criticism has to do with the fact that, at present, the so-called content creators can do practically anything in order to to add fans or followers.
It is not the only one, because we have even seen it with creators of a larger scale, such as Luisito Comunica, El Escorpión Dorado, among a wide range of influencers that, on many occasions, they have been severely criticized for the content they produce.