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As of today, there are an estimated 26 million users on Twitch.
The number of streamers or creators on the Amazon platform is 7.5 million.
AuronPlay registers more than 12 million followers and is one of the best paid on Twitch.
Not long ago the names of AuronPlay and Rubius earned severe criticism just for mentioning that they would not come to Mexico for the ESLAND Awards, which is why it is now known that they lost 40 million followers.
To this day, it is no secret that, since its launch in 2011, Twitch has been undergoing a huge transformation and growthbeing the arrival of the pandemic the period in which, probably, it has had the greatest impact in terms of the number of its users and, above all, the time in reproductions.
According to agency data 3AW, Currently, Twitch spends around 60 million hours of views per day.
On the other hand, we are talking about the fact that, today and at a global level, Twitch has so far more than 26 million users, of which more than seven and a half million stream content at least once a month.
Also, on the Amazon platform 41 percent of streamers are between 16 and 24 years oldthat is, we are talking about a space dominated by Generation Z or centennials.
Taking these data into account, we are talking about the fact that, at present, Twitch and an important part of its streamers They are extremely popular among the wide digital community, being personalities such as Ibai Llanos, AuronPlay, El Rubius, among many others.
Just to mention an example, last March, AuronPlay announced through its social networks that it had already exceeded 12 million followers on Twitch, being, in addition, one of those that have generated the most income since 2019, with more of three million euros.
yep I’m here the first Hispanic to reach 12 million?? pic.twitter.com/R3kEyiGYof
— Auron (@auronplay) March 10, 2022
For alleged criticism of Latin America, AuronPlay and El Rubius lose millions of followers
Today, however, we are talking about a moment in the trajectory of some streamers in which the controversy is on his side after alleged racist comments against Latin America.
And it is that, recently, the names of AuronPlay and El Rubius were involved in various criticisms on social networks because both mentioned that they would not come to Mexico for the edition of the ESLAND awards given the distance and the 12-hour flight in the that they would enter
This is the full clip of why there are morons canceling Auron and Rubius for ESLAND
REALLY? REALLY? Sometimes I think we are moving forward, but the reaction of these people on twitter makes me doubt if they are really intelligent thinking beingspic.twitter.com/yXrBiAhXQE
— give?? ? (@_hiatusxhiatus) October 27, 2022
Of course, as is often the case on social networks, most of the criticism from the digital community leaned towards the alleged criticism of Latin America, a reason that led a number of users to stop following El Rubius so much. like AuronPlay.
According to various reports, as of today, both streamers lost the amount of 40 million followers, that is, the equivalent of 30 percent of their total audience.
Undoubtedly, the market for streamers is growing considerably, and proof of this can be seen in the new program that TikTok launched, “Creators Gaming”which seeks to enable users to “create and publish more creative and entertaining organic content.”