Digital marketing is called the grouping of various maneuvers to promote certain products and services through videos, online platforms, such as blog, on social networks, web spaces, among others.
But it is from the year 1996 that the founder of Amazon, Jeff Bezos, invents a new way to sell and increase book sales on Amazon through the websites of other sellers. This became known as affiliate marketing.
In digital marketing, a commission was included for the sale of the products as long as it was mentioned on the website of that merchant; Today there are several affiliate networks that can be accessed as an intermediary, for example in Spain we have Awin, Trade Tracker and Time One-Performance among others.
So what is affiliate marketing?
Affiliate Marketing is therefore a branch of Digital Marketing, in which affiliates, that is, websites, are in charge of advertising the products of others, be it merchants, companies, bloggers, among others; and it allows you to earn a commission for promoting and making the sale as long as the client executes the predetermined movement.
That is, you pay for the results obtained, which can be completing a registration, touching a link or buying the product and not for the promotion of it; therefore everyone benefits, the advertiser who pays if there are results and the affiliate because their promotional actions were positive, achieving the objective set.
Aspects that should be taken into account when conducting affiliate marketing
There are certain aspects or necessary pillars that must be taken into account when carrying out an Affiliate Marketing promotion, so that it obtains the desired result; for example, relevance, that is, the product must be adapted to the interests of your customers and not turn your blog into something meaningless, that is why you must promote products that provide solutions.
Another important aspect is the versatility of the product, where there is enough information and easy to obtain, as well as certain accessories can be added, which will attract the attention of the user; if you can try the product and thus you can give a sufficiently based opinion on it
It is important that the user is directed towards a text link about the product being promoted, where the information of the product is shown, giving it seriousness and value; Finally, you must be honest so that the reader perceives that there is no deception and that you only sell to earn the commission, it is important to maintain their trust.
How to make money promoting affiliate products?
One of the most important keys to make money as an affiliate is to promote products that have a good demand in the market, because it will generate good commissions, which range between 30 and 75%, you can sell both virtual and physical products, the latter are delivered directly to the customer.
Remember, a product of a company is promoted in exchange for a commission, but it takes time to obtain the desired volume and profits, since some strategies are required in a certain term, it is recommended to start with a single product and then others are added; also look for different ways of internet to promote said product.
The first thing you need to get started in this business is to register with the company of the product you plan to promote, which is free, then when you go to promote, you will receive a personal link and only through it.
You will be able to make the sale and receive the commission that has been generated, and not through another link; There is no exact figure of how much you can earn, it will depend on your effort, and the perseverance you have to promote and sell each product.
Finally, it is very important to define the objective you want to achieve, to which audience you intend to direct the product and what methods you are going to use to obtain the proposed objectives and the desirable profits; Well, the great advantage that you have with this Affiliate Marketing technique is that you do not have to produce the product or the service.