Index hide2 It is estimated that within the current context, just over 69 percent of consumers opt for the traditional medium within physical stores.
It is estimated that currently just over 62 percent of the population is active online,
It is estimated that within the current context, just over 69 percent of consumers opt for the traditional medium within physical stores.
And today, average monthly ad spend has increased 19 percent in recent weeks.
Within the current context, social networks have become the great consumer trend, so much so that today it is within them that people carry out a large number of their daily activities, such as studying, working, trading and interact, so it is increasingly common for a large part of potential consumers to spend a greater number of hours within the network, an aspect for which advertising on social networks has become a growing trend in recent years. .
Despite the fact that one of the main trends during the forced social conditioning was the consumption of streaming platforms and online commerce, today, with the reopening of establishments, it has been pointed out that just over 69 percent of consumers prefer traditional commerce, within physical stores, this according to what is indicated by the Mexican Association of Online Sales (AMVO).
However, the growing number of active Internet users, which according to We Are Social In its most recent digital report, it indicates that at least 62 percent of the world’s population is online, a figure that reveals the importance of having a presence within social networks as a brand.
Within the new increasingly digital normality, you must have a presence within the networks, this to continue in force as a brand, within the preference of consumers, so now EMPLIFYpoints out that: “after a notable decrease in Q1-2022 after the Christmas season, the average monthly advertising investment between brands recovered by 18 percent, during Q2-2022, returning to exceed 4 thousand 200 dollars, a figure close to the highest level recorded in the fourth quarter of 2021. With the recovery this quarter, the average monthly ad spend has increased 19 percent, year-over-year, which suggests that brands are allocating more budget to reach their audience objective through social networks.
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