Advertising agency organizes the first radio broadcast from the metaverse

Advertising agency organizes the first radio broadcast from the metaverse
  • The metaverse is the future of the Internet, but much of what is expected is already happening in the present.
  • The pillars of its development are virtual reality, augmented reality and virtual economy.
  • From Miami, an advertising agency will make what they consider to be the first radio broadcast from the metaverse.

The metaverse is the next level of the internet. It is the logical, three-dimensional, immersive and interconnected step of the web.

Companies like Facebook decided to bet everything on developments in the metaverse, so much so that Mark Zuckerberg’s firm even changed its name to face this new challenge: it is now Meta Platforms.

Along with the concept of the metaverse, non-fungible tokens (NFT) and other proposals appeared that little by little seek to consolidate and stop being bets to become trends. And very powerful.

Some even speak of the metaverse as a “successor of the internet” that allows, no longer “being”, but “feeling” present with other people miles away.

How is the metaverse brewing? Through some of the new technological pillars: virtual reality, augmented reality and virtual economy. Developments that were accelerated by the pandemic.

In this context, this week a very interesting project related to all this is going to be carried out: the first radio transmission from the Metaverse.

It was developed by the advertising agency Dogo Creativo, owned by the brothers Marcos and Ricardo Codd, which has been innovating for a long time in NFT developments and immersive experiences in the metaverse.

The vehicle will be the station’s equipment The New 88.3 FM of the city of Miami.

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Participating in the program will be the international speaker and host Dante Gebel, who currently hosts the program “La Divina Noche de Dante” from Los Angeles on Channel 9 of Argentina, the Grammy Award-winning artist Alex Campos; humorist and influencer Juan de Montreal and Dr. Edwin Lemuel Ortiz.

“I am interested in the future because it is the place where I am going to spend the rest of my life,” said Marcos Codd, one of the co-founders of Dogo Creativo.

First radio transmission from the metaverse

The transmission will be June 1, 2022 at 8 p.m. (EDT) (7 PM in Mexico) and can be seen on YouTube and Facebook (@lanueva883).

There will be more than 50 people working on the process, from announcers and cameramen, to sound engineers and guests, all with their personalized avatars for the virtual world.

From the agency they describe it as “a historic transmission” that “will reach millions of people, for the first time breaking the gap between the real world and the digital world.”

“There is always time and ways to make dreams come true, the important thing is to want to do it, and to do it well”, said Ricardo Codd, director of creative bulldog.

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