Adobe has been working on generative artificial intelligence tools for its services for months. It does so, moreover, taking into account the drawbacks of these models in terms of intellectual property. Firefly, which integrates with Photoshop via Generative Fill, for example, can’t create designs for brands, celebrities, or famous paintings or people to avoid copyright claims. But even the company itself affirms that the risk is not always null and assures that, if necessary, it will offer a “full indemnity for content generated through these features”.
This has been confirmed by Claude Alexandre, vice president of digital media at Adobe, to Fast company. Alexandre also ensures that this full compensation for the complaints is “proof that we support commercial security and the availability of these functions.”
The objective, therefore, is that users can safely use the tool and generate designs that, given the restrictions of the AI, are unlikely to be in breach of copyright. Adobe, in fact, uses stock images to which the company itself has rights, as well as public domain image banks
This legal support, yes, will only be available to business customers, not for individuals who use Generative Fill in Photoshop or other similar tools. It is also not clear how much money Adobe will allocate to cover possible complaints. Nor if the plaintiffs should do it to the company itself or to companies that breach copyright.
Adobe will pay design contributors for its AI
Adobe taking over payments for copyright infringement is good news for enterprise customers, but it does not solve one of the main complaints of the artists. These, in particular, do not agree that their designs are used to train AI models, or to be used to generate images.
The company, however, has confirmed that it is “developing a compensation model for Adobe Stock contributors”. It will come out when Firefly, its AI is no longer available in beta. At the moment, yes, there are no more details about it.
firefly, Adobe’s generative AI, is already being integrated into the brand’s most popular products. The company recently activated it in Photoshop, currently available in beta, and for a few hours it has also been operating in Photoshop Express, the free version of its image editing program.