Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Mexico
Oriental Films is crowned “Producer of the Year”. At the Gerety Awards 2022, and before the publication of the shortlist, the executive jury of Mexico named Oriental Films producer of the year for the campaigns: “Virus”, with Non Violence; “What does Pepsi Negra taste like to you?, with BBDO México; and “Mario”, with the Mexican Football Federation. The ‘Production company of the year by country’ award is chosen by each of the local juries within the framework of Gerety Awards 2022 and to compete you must enter a single reel of no more than 5 minutes with up to three different campaigns carried out in the last 12 months. “For the Oriental Films team it is a luxury prize. This recognition shows the dedication and love that we have put into our work over the years, I am very grateful to lead this fantastic family. I would also like to thank the jury for considering us and seeing what we are capable of doing”, stated Mauricio Clavijo, Executive Producer and Partner of Oriental Films.
Aptiv inaugurates its sixth manufacturing plant in Tamaulipas. The North American company opened its sixth factory in the state and the third in Nuevo Laredo, with an investment of 52.3 million dollars and job opportunities for about 2,517 people in the border area. “I want to highlight that the 2,517 jobs that we will generate and the 52.3 million dollars that we are investing are very significant figures for one of the most ambitious projects in Aptivwhich is thanks to the dedication and commitment of our almost 8,000 employees in this city,” said Arturo Álvarez, president of the company in Latin America.
JOKR launches a new line of exclusive wines. With four different bottles: Malbec, Cabernet Sauvignon, Blend and Rosé Provence, the online supermarket brand, with delivery in minutes, promotes INO drinks, originating in the Mendoza region, Argentina. The line is already available in Mexico, in the cities of Guadalajara, Monterrey and Mexico City, and availability will soon be expanded to other markets where JOKR operates. “The launch of our private label is an excellent way to serve our loyal customers with access to exclusive, high-quality products that meet the most demanding tastes, and that have an affordable price,” announced Germán Peralta. , co-founder and CEO of JOKR for North LATAM.
USA
Tether adds tokens on its way to Web3. Tether Operations Limited is the company that operates the blockchain platform tether.to and that powers the largest stablecoin on the market (stable cryptocurrency designed to minimize price volatility); now, it will launch a series of tokens (“USD₮”) through “Tezos”, the blockchain network for smart contracts with which it seeks to build a reputation as the main option for brands and institutions looking to build the Web3 revolution. “We are excited to launch USD₮ on Tezos, offering its growing and vibrant community access to the most liquid, stable and trusted stablecoin in the digital token space. Tezos is rapidly entering the scene and we believe this integration will be essential for its long-term growth,” said Paolo Ardoino, CTO of Tether.
Jellysmack acquires AMA Digital. Jellysmack has made what would be its second acquisition in six months and, perhaps, one of the most important in the company’s history, as it now includes AMA Digital, the YouTube startup that specializes in digital analytics and development. for the evolution and growth of creators in social networks. Jellysmack’s announcement enhances the image of the global company that develops video creators using proprietary technology and highlights the improvements it aspires to with Analytics and Growth, a company founded by Mateo Price that leverages proprietary technology and data to help creators to grow faster while preserving their positioning and audience. And it is that now, together, Jellysmack and AMA Digital have considered a route: to promote influencers and promote a positive performance of their creations on multiple platforms.
Adobe Stock is committed to LGBTQ+ inclusion. Amid growing consumer demand for transparency and authenticity generated during LGBTQ+ Pride Month, Adobe Stock is committed to helping businesses better reflect diversity and inclusion in their communication, taking an intersectional approach. For the past two years, the Adobe Stock team has worked with content creators to expand their collection and offer images and videos that reflect diversity and inclusion in ways that are respectful, comprehensive, and above all, realistic representations for the LGBTQ+ community. During the third quarter of 2022 the collection is dedicated to the LGBTQ+ communityof which almost 50 percent of the content is produced by Latino artists, in addition to which the Stock team designed a brief called “Celebration of self” that describes the need for authentic narratives, in real everyday settings, that empower people. people and represent them across the gender spectrum.
Colombia
EcoFlow reaches the Latin American market. In order to provide clean, silent and portable solutions to supply electrical energy in contexts with difficult access to the service, EcoFlow announced operations in countries such as Colombia, Mexico and Peru, where it offers its two renowned lines of power stations: River Line, which is a compact and portable station with up to 11 ports and a capacity of up to 1400Wh; and Delta Line, designed to supply electricity in cases of emergencies and outdoor activities. In addition, the brand has other energy solutions such as solar panels, additional batteries, smart generators, solar trackers, wind turbines, smart home panels, among others. The announcement highlights that, since its foundation, in 2017, the company has achieved different recognitions, precisely for its contribution to issues such as the fight against global warming, providing electricity in marginalized or difficult-to-access areas, sustainability, among other topics. EcoFlow’s Delta Pro station recently won the Red Dot Design Award, in addition to four IF Design Award nominations.
Chili
Ben & Frank expands. The mexican brand, dedicated to the design and optical health of prescription glasses and sunglasses, opened its second store in the capital of the South American country at the end of May and is already working on what will be its third opening. Ben & Frank debuted in Chile in 2020 with the launch of its eCommerce platform, but its face-to-face expansion took place in August 2021 with its first store in Costanera Center. Soledad Caceres is the country manager who is in charge of directing the business in that country.