Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Adidas x Gucci is already in Mexico. Alessandro Michele’s new line is on sale at physical and digital points in the country. This delivery of the creative of Gucci manages to merge the DNA of Adidas in the same shoe. The first stage of the launch included the installation of a pop-up store in Mexico City, Guadalajara and Monterrey, where the series could be seen Adidas x Gucci, which includes men’s and women’s versions of sports bags, bags, jackets, skirts, shorts, sweatshirts, dresses, socks and, of course, various sneakers. In the Gucci stores they are physically found and in the mobile application of the German sports brand, the pieces are found in a price range that goes from 4,900 to 85,000 Mexican pesos.
Red Bull commercial shows Checo Pérez’s charisma. These last few weeks the name of the Mexican Checo Pérez has gained the trends in social networks, for his great participation in the British Grand Prix, where he came second on the podium and in the Monaco Grand Prix where he stayed with first place. This weekend of competition at the Austrian Grand Prix, the Mexican is not far behind in the digital pulse, who once again keep him in the Twitter trend. On this occasion, the Austrian team received the home Grand Prix with a promotional video between Checo and Max, where they can be seen sitting at a table competing in a new game that consisted of not laughing. In the recording it was possible to see the excellent relationship that both pilots have, despite the rumors of competitiveness and rivalry that many say exists between the two. Also, in the video a smiling Checo Pérez is seen showing his Latin charisma by blowing a kiss at Verstappen to make him laugh and win the game. But instead of laughing at first, the Dutch pilot got nervous and then laughed out loud.
BRAZIL
Sherlock Communications is crowned at the Davos Global Communications Awards. At the latest edition of the Davos Communication Awards, held digitally on July 7, Sherlock Communications was the biggest winner of the day. The renowned Latin American company of public relations and digital marketing obtained 7 gold awards, 7 silver and 1 bronze, 15 medals in total. These awards recognize the exceptional work of public relations and communication professionals around the world in different categories evaluated globally. The awards were given for their strategies and campaigns generated for the following clients: Zayed Sustainability Prize, Norwegian Seafood Council, Ellen MacArthur Foundation, Getty Images, Playtech, Maersk and Indeed.
COLOMBIA
Melonn opens her largest warehouse. The startup specialized in eCommerce and Fulfillment announced the creation of the largest warehouse in this country in Bogotá. With an investment of more than half a million dollars, melonn With this facility, it seeks to multiply the city’s operating capacity by five. “This growth has led us to look for more and better storage spaces that are ideal for a large-scale logistics operation and that provide our clients with all the necessary security to protect their products,” said Andrés Gómez, CEO of Melonn.
UNITED STATES
They’re getting ready for Amazon Prime Day. According to the Numerator survey, eCommerce shoppers are already preparing for the Amazon Prime Day 2022, this July 12 and 13), since 60 percent are already waiting for the date with a loaded wish list; 57 percent are sure to participate in the event; and only 7 percent do not plan to buy. Consumer Packaged Goods (CPGfor its acronym in English) in 2021 had a demand on Amazon of 4.7 percent in the month before Prime Day, 5.7 percent in the month of Prime Day, and 19.1 percent in the month. Prime Day itself, so the number of participants is expected to grow this year, including gifts for birthdays, anniversaries, gifts for the holiday season and, especially now, back-to-school items.
They will bring Gap Inc. to India. The American garment giant has already signed an agreement with Reliance Retail to make it its official retailer across all channels in India. By signing a franchise with the nation’s largest retailer, Gap Inc.. now it will arrive with the latest offers for men, women and children through a combination of stores and e-commerce platforms. “We are pleased to announce the addition of iconic American brand Gap to our fashion and lifestyle portfolio. We believe that Reliance and Gap complement each other in their vision of bringing industry-leading fashion products and retail experiences to their consumers,” said Akhilesh Prasad, CEO of Fashion and Lifestyle, Reliance Retail Ltd.
