- Adidas and Bayern Munich launch special jersey on the occasion of Oktoberfest
- Oktoberfest is the largest popular celebration in Germany
- This year, which marks its 187th edition, it will be the second time that it is not held in person
Adidas and one of the most important football teams in Europe and around the world, Bayern Munich, are launching a special jersey on the occasion of Oktoberfest.
Once again, as happened last year, the Oktoberfest edition will not take place in person, due, naturally, to the pandemic caused by Covid-19.
Adidas, Bayern Munich and Oktoberfest
However, that has not been an impediment for the German soccer team, Bayern Munich, together with their sponsor, Adidas, have decided to celebrate it in their own way, with the launch of a commemorative jersey that has caused a sensation among fans. .
In addition, this commemorative uniform is part of Bayern Munich’s strategy to pay tribute to its roots and traditions, which will help the club to have a greater connection with its fans.
On the part of Adidas, it is an infallible strategy, since, on the one hand, it wins over Bayern Munich fans and, on the other, it creates a bond with beer consumers, who, on occasions, are usually the same .
In fact, taking into account the origins of the club, a success is also scored by generating a closer bond with the local fans of the club, those who, without a doubt, would be at the Oktoberfest if it were to be carried out in its original form.
Bavarian style: #FCBayern and adidas present the Oktoberfest jersey.
It can be purchased exclusively for 2 days in pre-sale, initially only for FC Bayern members, from Saturday it will be available to everyone.
? https://t.co/fUvOak3TdX pic.twitter.com/zdomAtP0xu
– FC Bayern München Spanish (@FCBayernES) September 16, 2021
Oktoberfest is one of the traditional celebrations in Germany. A face-to-face edition can bring together about six million visitors with the aim of drinking beer, yes, but also for those who enjoy this type of cultural festivities.
This year, which marks its 187th edition, it will be the second time that it is not held in person, due to the restrictions of the pandemic.
Undoubtedly, as we already mentioned, it is a striking strategy on the part of both brands, an infallible resource that will be able to connect with fans almost immediately.
Somehow, when soccer teams launch a special uniform, there is usually a great response from the fans, even when its design is not the best.
An infallible resource to reach football fans
In that sense, football fans are, in general, an audience that brands can reach without the need to create great strategies or advertising campaigns.
An example of this is the uniform that Adidas also launched for this season with the Dutch club Ajax, a kit dedicated to the legendary Jamaican musician Bob Marley, who, for the club’s fans, is a very important figure.
Although they are uniforms that have little to do with the traditional colors of the team in question, it is also true that fans like this type of clothing, either because of how original they can be or because of how symbolic they represent.
In this case, it is a symbolic jersey, with which Bayern Munich celebrates one of the greatest traditions of its hometown, a more than perfect hook to connect with fans and sell shirts.
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