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The character of Doctor Simi, who has become one of the most popular mascots in Mexican concert venues, was inspired by a Mexican gold film actor.
The importance of brand mascots is such that it has determined the value in consumption through points of sale and products.
The influence of Doctor Simi is such that he has become one of the best-known figures in marketing in recent times.
The death of the actor who gave voice to the doctor simi was reported on social networks and the event has sparked all kinds of comments about his talent and the weight in popularity of the mascot of Similar pharmacies today, which has become remarkable above all in venues.
In the midst of this context, it is important to see the creativity of the artists who have worked in the field for years with exceptional results. Just yesterday we announced the death of Héctor Bonilla at the age of 83, a victim of cancer, and at the time we reported that the actor starred in very popular campaigns for the dates they were published, such as all the creative work he did for Bacardi.
Farewell to a commercial artist
The death of arturo martinez It was reported on social networks and the man who was born in 1956 said goodbye with a message that was released by the account of DrSimiTV in Twitter.
“It is not easy to say goodbye to a great friend, partner and teacher. Thank you for your talent, generosity, joy and good humor. May God bless you,” the message quoted.
It is not easy to say goodbye to a great friend, partner and teacher. Thank you for your talent, generosity, joy and good humor. God bless you. @fsimilares @drsimioficial pic.twitter.com/7ebTKllLVZ
– DrSimiTV (@DrSimiTV) November 25, 2022
Some users recognized that they worked together with the artist, for which they mourned his loss.
“Dear Arturo, extraordinary friend and co-worker, I will always remember you for your nobility of heart and your permanent joy. God bless you always dear friend”, quotes the message written by the user @leoncitagepe.
Arthur’s departure coincides with the death of Hector Bonillatheater, film and television actor, who gave life to advertising campaigns for brands such as Bacardí and even participated in political campaigns motivating the vote in favor of Andrés Manuel López Obrador, currently President of Mexico.
The creativity behind Doctor Simi
The voice behind Dr. Simi and dismissing Arturo on social networks as the actor who lent her to the mascot of Farmacias Similares is part of a Pitch that Victor Gonzalez launched to come up with an image that could represent its chain of pharmacies that sell generic drugs.
The pitch was fulfilled by the cartoonist daniel burgos and is inspired by Joaquin Pardavewho together with Sara Garcia They are two of the most endearing characters in Mexican gold cinema.