Activision makes more money on mobile than PC and consoles

Activision makes more money on mobile than PC and consoles

Although the gaming industry in general has proliferated over the past decade, no other niche has expanded as substantially as mobile gaming. With an extraordinarily low cost of delivery and often equally aggressive microtransaction plans, it lends itself to excessively high profit margins, especially in the case of ActivisionBlizzard.

As most gamers will know, ActivisionBlizzard owns the IP of Candy Crush, which is one of the most popular mobile games of all time. Whether its simple theme or engaging gameplay, Candy Crush has been a big moneymaker for the publisher, and the company’s quarterly report for Q2 2022 shows it far outsells its PC and Android offerings. consoles.

Activision Blizzard makes more money on mobile than PC and consoles combined

ActivisionBlizzard acquired Candy Crush developer King in 2016, in what was probably one of their most profitable business decisions of all time. According to the publisher’s latest earnings report, its mobile games have generated $831 million in revenue in the second quarter of 2022 alonewhich represents 51% of his total earnings in that period.

Candy Crush alone earned $684 million, though Call of Duty Mobile will almost certainly be the second highest earner. By comparison, console titles from ActivisionBlizzard they earned $376 million, while the PC releases earned $332 million in total.

While this is not surprising in itself, it puts the potential profitability of mobile gaming in stark contrast to the rest of the industry. Of course, it’s also worth noting that the company’s next quarterly earnings report will be even more impressive thanks to the new Diablo game.

After all, Diablo Immortal made over $100 million in just a few weeks after its release, and that’s on mobile phones alone.

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