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The way in which Nike resolved a campaign in record time was by showing a counter that advances in numbering until it registers number 21, alluding to Rafael Nadal’s triumph.
Rafael Nadal is one of the most important brands in the Mexican market and a benchmark of the potential that tennis has in the sports market.
The case of Nike activating a campaign taking advantage of Rafael Nadal’s network trend is an excellent case of public relations and social media marketing.
Nike has not wasted the triumph of Rafael Nadalafter the tennis player was placed at the head of social networks, after his triumph at the Australian Open, which made him a trend and the conversation has made the Spaniard a key character in the sports market.
The brand’s decision to show a campaign with Rafael Nadal obviously makes the most of its prominence in social networks worldwide and is a public relations action that brands must be attentive to, as this is how they take advantage of social networks. social, anticipating the obvious.
In this advertising piece, Nike celebrated that Nadal became sports history, by becoming the first male player to reach his 21st title in Grand Slamas a result of a trajectory that has allowed him to reach this goal.
The brand creatively resolved its campaign with a simple measure: a counter that adds up the wins through various scorers that give the appearance of demonstrating the growth that the Spanish tennis player has had throughout all this time.
Advantage, Nadal.
Today, @Rafael Nadal made history by becoming the first male tennis player ever to reach 21 Majors. Rafa has been on a relentless journey to clinch this historic 21st Slam. He now stands alone at the top as the GOAT in the men’s game. pic.twitter.com/0DsIVmvTFR
— Nike (@Nike) January 30, 2022
Nadal’s image is currently one of the most appreciated in the sports market and the activation of Nike, in addition to taking advantage of the sponsorship it has with the tennis player, is a very important resource on how to join the social conversation and that all public relations agency has to develop in its strategy to clients, where the mentions of these brands always take advantage of the trends of the moment, whether in sponsorships, events with which they are related, in short, activities that give the opportunity to communicate with the consumer at all levels.
An example of how being attentive to these activities allows your brand exposure with communication is We are Tamalia brand of Mexican Gourmet talames, which participated in the Fiesta de Los Tamales held in Tlacotalpan, Veracruz.
The important thing about this case is the communication that was activated by their participation in this event, making this sensitivity become a very important public relations strategy, so as not to lose contact with the consumer.
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