Let’s face it: when doing a search on Google you rarely have the patience to go to the second, third or even fourth page of results. Right now the shape is rephrase the search term Or ask a family member for help, right? There is an alternative: a very simple “trick” -and well known among programming and communication professionals- can make your search much more efficient.
When performing a search, enclose the term in quotes. If you are looking for specific results, this technique will make the presented results similarly specific.
An example
For example, when searching for Metro World News Mexico, Google returned 133 million resultsthe first of which was home to the Brazilian version of our site.
However, by adding the quotation marks to the term Mexico, the search engine “passed a sieve” and reduced it to 98.4 million results, and the first link was home to the Mexican version of Metro World News.
Notice that one of the results even points to the profile of Metro World News Mexico on LinkedIn. Much more objective, right?
It is a simple trick but it will save you a lot of time when looking for information. The precision provided by the quotes will prevent you from having to review pages and pages of searches, as if it were a long list. Save time and find exactly what you expected.